- Tytuł:
-
Aktywizm i władza: nowe kierunki poszukiwania ogólnej teorii public relations
Activism and power: new directions in research for a general theory of public relations - Autorzy:
- Warzecha, Adam
- Powiązania:
- https://bibliotekanauki.pl/articles/468364.pdf
- Data publikacji:
- 2015
- Wydawca:
- Wydawnictwo Uniwersytetu Śląskiego
- Tematy:
-
public relations
aktywizm
władza
etyka
activism
power
ethics - Opis:
- The article presents one of the newest proposal in research for a general theory of public relations. The most popular general theories of public relations, i.e. the excellence theory, the contingency theory, the relationship management theory are corpocentric. They assumes, that organizations “invented” public relations. One of the newest approach based on the stakeholder theory shows that the discipline derives from the group standing vis-a-vis organization, mainly activists. Moreover, it particularly emphasizes the role of ethics and power within the process of creating and maintaining of relationships.
- Źródło:
-
Forum Lingwistyczne; 2015, 2; 139-146
2449-9587
2450-2758 - Pojawia się w:
- Forum Lingwistyczne
- Dostawca treści:
- Biblioteka Nauki