- Tytuł:
- Visual Data Analysis – New Quality in the Interpretation of Advertisements. The Proposal of the Tool for Commercials Analysis
- Autorzy:
- Mijalska, Aleksandra
- Powiązania:
- https://bibliotekanauki.pl/articles/22791245.pdf
- Data publikacji:
- 2018
- Wydawca:
- Uniwersytet Łódzki. Wydział Ekonomiczno-Socjologiczny
- Tematy:
-
visual analysis
qualitative methods
advertising
advertising research - Opis:
- The issue that sociologists, psychologists and anthropologists are still facing is developing new and effective methods of qualitative research into advertising – one of the most important elements of the modern world of broadly defined consumption. This text presents not only a detailed description of visual analysis method in the qualitative research but also a proposal of an authorial and universal tool for advertising messages analysis while providing empirical examples of its application.
- Źródło:
-
Władza sądzenia; 2018, 15; 105-119
2300-1690 - Pojawia się w:
- Władza sądzenia
- Dostawca treści:
- Biblioteka Nauki
Artykuł