- Tytuł:
-
The impact of silver tourism on rural areas
Wpływ srebrnej turystyki na obszary wiejskie - Autorzy:
- Zsarnoczky, M.
- Powiązania:
- https://bibliotekanauki.pl/articles/864954.pdf
- Data publikacji:
- 2016
- Wydawca:
- The Polish Association of Agricultural and Agribusiness Economists
- Tematy:
-
silver tourism
tourism
rural area
senior
silver economy
rural tourism
Hungary - Opis:
-
The population of the developed world is continuously ageing. The phenomenon is predicted to
represent a major challenge for the European continent, but at the same time, it also means a huge business
opportunity for the economy. Experts of the European Union are already working on targeted programmes that
collect and analyse the results of respective researches in order to develop alternative solutions for the 50+ age
group. This new “niche” market segment had already been named “silver economy”. As the group of senior
citizens affect almost all segments of the economy, marketing experts have to plan ahead to be prepared for the
upcoming new consumers’ demands and preferences. Elderly people generally like to participate in tourism, thus
the industry needs to keep up with their changing demands. In Hungary, there has been a significant increase in
domestic rural tourism, mainly thanks to new tourism attractions and cost-effective leisure services developed
with the support of EU funds. However, the sustainability of rural lifestyle requires a stabile economic background
and high quality management. As of today, rural tourism is on the rise in Hungary, and will hopefully
remain a success story, based on the economic benefits of the new trends of senior tourism.
Celem artykułu jest omówienie zjawiska „srebrnej ekonomii” i pokazanie kierunków jej rozwoju na Węgrzech w odniesieniu do obszarów wiejskich. Stwierdzono, że trwałość wiejskiego stylu życia wymaga stabilnego kontekstu finansowego i wysokiego poziomu zarządzania jakością życia. Na dzień dzisiejszy, agroturystyka rozwija się na Węgrzech, z szansami na przyszłość w oparciu o turystykę osób starszych. - Źródło:
-
Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu; 2016, 18, 3
1508-3535
2450-7296 - Pojawia się w:
- Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu
- Dostawca treści:
- Biblioteka Nauki
Artykuł