- Tytuł:
-
Pozarynkowa wartość dodana reklam komercyjnych
Non-market added value of commercial advertisements - Autorzy:
-
Jasielska, Aleksandra
Maksymiuk, Renata Anna - Powiązania:
- https://bibliotekanauki.pl/articles/425641.pdf
- Data publikacji:
- 2014
- Wydawca:
- Szkoła Główna Handlowa w Warszawie
- Tematy:
-
commercial advertisements
social changes
cultural changes
social impact of commercial advertisements
cultural impact of commercial advertisements
consumer education - Opis:
- Advertising is a common part of everyday life. Because of that it is considered as a social and cultural phenomenon. It is also connected with a fact, that consequences of advertising are not only intentional (as in economy) but also unintentional. The last effects may be a cause of social and cultural changes, which can be negative or positive. First of all, the negative aspect of advertising's social and cultural impact is often analyzed by critics, but positive is usually omitted. This article presents both of them in three spheres: promotion of esthetic standards, language changes and modeling social behavior, in order to show that we need to maximize advantages and to reduce disadvantages. The presented analysis has the practical implications for the consumer education. It is very important to include social and cultural impact of advertising in consumer socialization, because well educated consumer is an important element of mechanisms of controls of advertising.
- Źródło:
-
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2014, 3 (55); 72-79
1731-6758
1731-7428 - Pojawia się w:
- e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
- Dostawca treści:
- Biblioteka Nauki
Artykuł