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Wyszukujesz frazę "marketing environment" wg kryterium: Temat


Wyświetlanie 1-2 z 2
Tytuł:
The scope and significance of the relationship between an enterprise and the social environment in the region
Autorzy:
Grzybek, Maria
Szopiński, Wiesław
Powiązania:
https://bibliotekanauki.pl/articles/321838.pdf
Data publikacji:
2019
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
enterprise
social environment
relationship marketing
przedsiębiorstwo
otoczenie społeczne
marketing relacji
Opis:
The purpose of the study, which is of a case-study nature, is to present the scope and the role of the process of shaping positive relations with local and regional community, as part of the implemented and being constantly developed, Corporate Social Responsibility (CSR). Using a technique of direct interview, empirical data was obtained via a questionnaire incorporated as a research tool. The results of the study were interpreted using the induction and deduction method. The results reveal that the analysed Company has been building very positive relationships with its social environment for many years. It has been actively involved in providing both financial and material assistance, in relation to the local and regional community. It provides jobs and activates its employees into development of volunteering for the benefit of external stakeholders, i.e. the society. These activities have contributed to the continuous strengthening of the Company’s market position, its brand, and, as a result, to the increase in its value. The enterprise under consideration is a good example to be followed by other business entities operating in the Subcarpathian Voivodeship.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2019, 139; 169-177
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Relationship marketing from the perspective of employees (comparison analysis)
Autorzy:
Góralczyk, Marzena
Powiązania:
https://bibliotekanauki.pl/articles/16729752.pdf
Data publikacji:
2022
Wydawca:
Instytut Naukowo-Wydawniczy "SPATIUM"
Tematy:
relationship marketing
enterprise, environment
suppliers
recipients
customers
employees
Opis:
The aim of the study is to answer the question how the attitude of the company?s employees has changed in terms of assessing building proper relationships with business partners in relation to suppliers, recipients, customers and other entities with which the companies/organizations cooperate. Moreover, it is important to demonstrate a change in perception in the assessment of activities conducive to building good relationships. The article presents various approaches to relationship marketing as well as its application and significance for the functioning of enterprises in various areas.  The results of empirical research from two research periods conducted among respondents working in various enterprises and organizations in the Lubuskie voivodship have been presented. The subjectivity of employees in shaping relations with business partners has been demonstrated.
Źródło:
Central European Review of Economics & Finance; 2022, 38, 3; 61-77
2082-8500
2083-4314
Pojawia się w:
Central European Review of Economics & Finance
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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