Temat: celebrity - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Holistic Model of Celebrity Endorsement in Political Marketing
Autorzy:: Mikuláš, Peter
Powiązania:: https://bibliotekanauki.pl/articles/514459.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: celebrity
political marketing
celebrity endorsement
models of celebrity
endorsement
Opis:: The aim of the paper is to provide useful tools for integral look at the celebrity endorsement process in political marketing that results in a holistic concept. The need for its creation was initiated by several authors, highlighting the inadequacy of partial approaches and thus limited possibilities for application of the existing models. Today, the main shortcomings of existing concepts of the theory and research in the field of celebrity endorsement lie in its fragmentation and inconsistency. The proposed model, based on theoretical research, has the ambition to open a wider debate on the issue and to provide practical tools for better understanding of the phenomenon.
Źródło:: Political Preferences; 2016, 13; 87-95
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: The Overview of the Presidential Primary Campaign of Bernie Sanders: the Analysis of his Political Background and the Influence of Celebrity Endorsement and Social Media on Voters
Autorzy:: Tomaszewski, Norbert
Powiązania:: https://bibliotekanauki.pl/articles/514421.pdf
Data publikacji:: 2017
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: Internet 2.0
political marketing
voter behaviour
celebrity endorsement
Democratic Party
social media
political campaigns
Opis:: Bernie Sanders became the phenomenon of this year's Presidential Primary campaign in the Democratic Party. In order to analyse his road to success, I have decided to focus on three main factors, that helped him conquer on an equal level with Hillary Clinton: his political background, the social media activity of his campaign staff and the celebrity endorsement. The aim of this article is to show, how in the 21st century, the role of the traditional media during the campaign is weakened by the influence of the Internet 2.0 tools. The work also focuses on the behaviour of the American voters and what impact does the regular internet use have on them.
Źródło:: Political Preferences; 2017, 14; 137-156
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 3.

Tytuł:: The Impact of the Internet 2.0 on the Voting Behaviour in the United States of America – the Analysis of the 2016 Presidential Primaries
Autorzy:: Tomaszewski, Norbert
Powiązania:: https://bibliotekanauki.pl/articles/647800.pdf
Data publikacji:: 2017
Wydawca:: Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:: celebrity endorsement
social media
Internet 2.0
voting behaviour in United States of America
presidential primaries
political marketing
Opis:: The aim of the article is to study, whether the voting behaviour of the electorate in the US can be heavily influenced by the use of social media during the political campaign. It also focuses on the celebrity endorsement, which is becoming one of the most important parts of the campaigning process in the United States. The article analyses the presidential primary campaigns of four most popular politicians who took part in the 2016 elections.
Źródło:: Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia; 2017, 24, 1
1428-9512
2300-7567
Pojawia się w:: Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia
Dostawca treści:: Biblioteka Nauki

Artykuł

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