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Tytuł:
Kształtowanie wizerunku politycznego kandydata w mediach na przestrzeni lat
Shaping a candidate’s political image in the media over the years
Autorzy:
Dybich, Wiktoria
Powiązania:
https://bibliotekanauki.pl/articles/38187781.pdf
Data publikacji:
2024-03-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
political image
political marketing
media
political communication
Opis:
Communication is an integral part of human life. It occurs simultaneously on many levels and in many different directions. With the development of new technologies and, consequently, with the development of new ways of reaching a mass audience, the media have taken over the main role in this process. Currently, apart from the information function, the media are also assigned other functions, including: educational, integration, entertainment, opinion-forming, communication, economic and intervention. Aware of this state of affairs, politicians try to respond in all possible ways to the needs visible among society, creating their profile as a kind of consumer product ready for sale. This process is increasingly supervised by a whole team of professionals who monitor the behavior of rival candidates and create a persona that will better and more accurately respond to emerging and dynamically changing social needs.
Źródło:
Krakowskie Studia Małopolskie; 2024, 1(41); 89-105
1643-6911
Pojawia się w:
Krakowskie Studia Małopolskie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Models of political consulting in Poland, 1989–2009, in a comparative perspective
Autorzy:
Biskup, Bartłomiej
Powiązania:
https://bibliotekanauki.pl/articles/470955.pdf
Data publikacji:
2011
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
Polska
political consulting
political campaign
electoral campaign
political marketing
political communication
Opis:
Alongside the breakdown of authoritarian regimes and the restitution of democratic order in Poland and other Central East European countries, the fi rst open election campaigns accom- panied by political consultants emerged. Since the beginning of the transition, the role of consultants as well as consultants themselves have been going through constant changes bound up with modernizing the political scene and system and ways of leading political campaigns. The present article seeks to interrogate the categories of political consulting models we have been facing in Poland and refers them to worldwide tendencies. This study analyses the ways in which political consultants have arisen, their institutional adherence, methods of action, roles in the political communication process, as well as changeovers and development tendencies to this extent. The article provides a comparative analysis of three campaign models defined by Farrell, Kolodny and Medvic and the types of political consultants reviewed by the scope literature. This study concludes with a prognosis of the development of political consulting tendencies in Poland in a worldwide context.
Źródło:
Central European Journal of Communication; 2011, 4, 2(7); 227-240
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Лобізм і теоретичні моделі політичної комунікації
Lobbing i teoretyczne modele komunikacji politycznej
Autorzy:
Годний, Сергій
Powiązania:
https://bibliotekanauki.pl/articles/489448.pdf
Data publikacji:
2018
Wydawca:
Polskie Towarzystwo Naukowe w Żytomierzu
Tematy:
lobbying
political field
political communication
political communication model
communicative influence
Opis:
The article highlights the importance of lobbying in conditions of modern Ukraine. The objective necessity of its existence in the society is shown. In conditions, when the state cannot sufficiently satisfy the interests of various social strata, layers and groups, this role is taken over by lobbying. The growth of its role in the society changes the vector pf democracy transformation form civic representation to representation of interests of social groups. The article determines that today lobbying is one of the key mechanisms of development and political decisionmaking; it is a considerable and efficient force, which influences the state authorities and institutions. The efficiency of lobbying depends on the level of its actual implementation. The article reveals that the phenomenon of lobbying is in a fact a communicative phenomenon as lobbyists and government representatives use various communicative resources. The author interprets the term of “political communication” as the process of transfer, exchange of political information, which shapes the political activity and gives it a new sense, forms public opinion and is part of political socialization of the citizens with the consideration of their needs and interests. It is emphasized that today communication plays the role of the main resource of the authorities. All the resources are influenced by communication. Any message, any information exchange implies some form of resources exchange. The author analyses various models of political communication described by H. Lasswell, M. DeFleur, J. Bordewijk, B. van Kaam, J.-M. Cotteret. Is has been determined, that of all the existing communication models, there was no model designed specifically for the analysis of communication lobbying. The presented models of political communication may describe the lobbyist contact as a process, but they all are narrowed to transfer of information, significant for political system functioning. It has been emphasized that contemporary communication theories transfer of information is crystalized into the so-called transmission model of communication. This model remains basic for the formation of understanding the nature of political communication. The study determines that in the context of the research, J.-M. Cotteret’s model is the most appropriate way to determine the peculiarities of lobbying in the Ukrainian society. It most accurately corresponds to the realities of Ukraine, which is sometimes called “oligarch economy”. This is a particular form of structural connection between the oligarch layer of the society and its economy (also through lobbying the economic interests of oligarchs). The specifics of the Ukrainian lobbying model lies in the fact that there is a total economic dependency of party circles, which may be seen both at the nation and local levels. It is emphasized that the key feeding source of oligarchy is parasitizing on the economic body of the state. That is why Ukrainian oligarchy received the name of “carnival-parasitizing”. And, unfortunately, corruption remains the main interaction mechanism between the power and the big business. The author determines the current problems of the lobbying process in Ukraine. Firstly, the national legislation has no clear definition of such terms as “corruption” and “lobbying” as a form of interaction between the authorities and the interested party. The issue of lobby legalization still remains an important issue as well as the necessity of establishment of legal and lobbying principles to ensure the legitimacy of its functioning. It has been suggested to develop the methodology of carrying out the political and legal expert evaluation of draft projects and to adopt it in the form of a legal act. The necessity of ensuring the transparency of the lobbying process improving the order of drafting and deliberation of legislation at the plenary sessions of the Ukrainian parliament are emphasized.
Źródło:
Studia Politologica Ucraino-Polona; 2018, 8; 193-198
2312-8933
Pojawia się w:
Studia Politologica Ucraino-Polona
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Permanent campaign in Poland – causes, elements, importance
Autorzy:
Zaręba, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/514810.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
permanent campaign
political campaign
political communication
Opis:
A permanent campaign is one of the elements of political communication. It can be observed as a process since at least 2004. The aim of this analysis is the description of the phenomenon of the permanent campaign in Poland in terms of its genesis, elements and importance. The permanent campaign inPoland depends on several factors. First of all, its existence is possible thanks to the development of new media, political advising, and media visibility of politician’s activity. The permanent campaign has lasted in Poland since 2004. It is connected with the development of political consulting and the appearance for the first time in Poland of specific media performances, such as inquiry committees. They were a kind of media attraction for viewers. An important element of the permanent campaign is the functioning of a multi-dimensional conflict between the rulers and the opposition. Antagonism is usually based on a different system of values, is difficult to eliminate, is profitable for both sides of the conflict, because it arouses the interest of the media and the audience’s attention.
Źródło:
Political Preferences; 2016, 13; 97-113
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Facebook a polityka. Wykorzystanie serwisów społecznościowych przez polskie partie polityczne
Facebook and politics. The use of social networks by Polish political parties
Autorzy:
Porębski, Leszek
Karasek-Kędzior, Kinga
Powiązania:
https://bibliotekanauki.pl/articles/1953248.pdf
Data publikacji:
2015-03-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
political parties
social networks
political communication
Opis:
The paper presents results of the research project that explored the mode in which Polish political parties use their Facebook profiles. The findings of the analysis prove that interactive and multimedia aspect of social networking is employed only in a limited degree. Party profiles are not used as a platform of the information on party activity distribution. Even basic contact data is not available on each of analyzed profiles. Moreover, as was expected, there is no clear association between the technical sophistication of the specific party profile and the position of the party on political market. Parties which are leaders of the ICT (Information and Communication Technologies) use are not dominating in terms of both possessed resources and the role played in parliamentary politics.
Źródło:
Athenaeum. Polskie Studia Politologiczne; 2015, 45; 176-190
1505-2192
Pojawia się w:
Athenaeum. Polskie Studia Politologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zarządzanie marką personalną jako nowa strategia komunikacji w marketingu politycznym
Personal brand management as a new communication strategy in political marketing
Autorzy:
Kinastowska, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/2061428.pdf
Data publikacji:
2020-08-31
Wydawca:
Polskie Wydawnictwo Ekonomiczne
Tematy:
komunikowanie polityczne
marketing polityczny
marka polityczna
branding
wizerunek polityczny
filary marki politycznej
political communication
political marketing
political brand
political image
pillars of political brand
Opis:
W latach 80. XX wieku dostrzeżono w biznesie potrzebę budowania wizerunku zarówno samej organizacji jak i jej kluczowych pracowników. Kapitał ludzki traktowano jako wartość przedsiębiorstwa. Pracownicy tworząc relacje biznesowe wpływają na wiarygodność, zaufanie i lojalność klienta, które podobnie jak w polityce decydują o sukcesie organizacji. W XXI wieku dynamiczne i głębokie zmiany gospodarczo-społeczne przyczyniły się do konieczności prowadzenia kampanii wyborczych w sposób permanentny, bardziej profesjonalny, spersonalizowany i zdecentralizowany oraz do poszukiwania metod efektywnej komunikacji z wyborcami. Wydaje się, że strategia zarządzania marką personalną może zagwarantować w komunikacji politycznej wyższą skuteczność, spójność i harmonijność działań, a także trwałą przewagę konkurencyjną. Budowanie strategii marki personalnej w polityce czerpie z dorobku różnych dyscyplin dziedziny nauk społecznych. Jest szansą na zbudowanie reputacji polityków, wpływając jednocześnie na wzrost świadomości wyborców oraz pełniejszą, bardziej wartościową debatę polityczną. Celem artykułu jest uzasadnienie potrzeby właściwego zarządzania marką personalną jako stosunkowo nową strategią komunikacji w marketingu politycznym. Analizę oparto na wiedzy i doświadczeniach autorki z pracy doradczej z politykami polskimi oraz dostępnej literaturze, wykorzystując metodę porównawczą, analizę przypadku, a także wnioskowanie logiczne.
In the 1980s, the business world acknowledged the need to build the image of both the organization itself and its key employees. Human capital was treated as the company's value. By creating business relations, the employees affect the credibility, trust, and loyalty of the client, which, like in politics, decide upon the organization's success. In the 21st century, dynamic and profound socio-economic changes contributed to the need to conduct election campaigns in a more permanent, professional, personalized, and decentralized manner, and are forced to look for methods of effective communication with voters. It seems that personal brand management strategy may guarantee higher effectiveness, consistency, and harmony of activities as well as a permanent competitive advantage in political communication. Building a personal brand strategy in politics is drawing from the achievements of various disciplines in the field of social sciences. It is an opportunity to build a reputation of politicians, influencing at the same time on voters' awareness, and a more valuable political debate. This article aims to justify the need for proper personal brand management as a relatively new communication strategy in political marketing. The analysis was based on the author's knowledge and experience from advisory work with Polish politicians and available literature, using the comparative method, case analysis, and logical inference.
Źródło:
Marketing i Rynek; 2020, 8; 21-32
1231-7853
Pojawia się w:
Marketing i Rynek
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Political Communication on the Internet as a New Dimension of Political Rivarly
Komunikowanie polityczne w internecie jako nowy wymiar rywalizacji politycznej
Autorzy:
Wierzbica, Tomasz
Powiązania:
https://bibliotekanauki.pl/articles/522974.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Warszawski. Ośrodek Analiz Politologicznych
Tematy:
political communication
media
democracy
Internet
political rivalry
Opis:
In the article the most important characteristics of the Internet communication were exposed, seen not only from perspective of political actors, but also from voters' perspective. Emerging possibilities of the new medium were exposed in comparison to the radio, television and press. It helped to emphasize a new dimension of political competition. This procedure allowed to indicate an increasing role of the Internet in politics. Everything was supported by appropriate empirical data, conclusions of research and practical examples. The author of the article, at the same time, made an attempt to identify the impact that the communication channel could have on the democratic system. Special attention was paid to classic issue, focusing on the possibility and the need for implementation of the ideals of direct democracy. In this context, the author exposed some potential dangers that the Internet, considered as a  tool, can carry.
W artykule wyeksponowane zostały najistotniejsze, zdaniem autora, cechy komunikacyjne Internetu, widziane zarówno z perspektywy aktorów sceny politycznej, jak również wyborców. Powstające możliwości nowego medium przedstawiono na tle radia, telewizji i prasy, dzięki czemu podkreślony również został nowy wymiar rywalizacji politycznej. Taki zabieg umożliwił wskazanie, poparte praktycznymi przykładami, wzrastającej roli Internetu w świecie polityki, co zostało dodatkowo podbudowane stosownymi danymi empirycznymi i  wnioskami badaczy. Autor publikacji podjął jednocześnie próbę wskazania wpływu, jaki omawiany środek komunikacyjny może mieć na system demokratyczny. Szczególną uwagą objęta została klasyczna problematyka, koncentrująca się tak na możliwościach, jak i potrzebie coraz pełniejszego wprowadzania w życie ideałów demokracji bezpośredniej. W tym kontekście nie zabrakło również rozważań mających na celu ukazanie potencjalnych zagrożeń, które Internet, traktowany jako narzędzie, może nieść w stosunku do jednostki.
Źródło:
Kwartalnik Naukowy OAP UW "e-Politikon"; 2014, 9; 65-85
2084-5294
Pojawia się w:
Kwartalnik Naukowy OAP UW "e-Politikon"
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A Comparative Study of Political Communication in Televised Pre-Election Debates in Poland and the United States of America
Autorzy:
Hinton, Martin
Budzyńska-Daca, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/1026721.pdf
Data publikacji:
2019-03-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
persuasion
political communication
political dialogue
rhetoric
debates
Opis:
This paper combines quantitative and qualitative methodologies to study the persuasive strategies employed by candidates taking part in televised pre-election debates in Poland and the United States between 1995 and 2016. First, the authors identify the key strategies and calculate the frequency with which they are used by individual candidates. This allows for numerical comparisons between politicians in the two polities, as well as between winners and losers, and candidates of the right and the left politically. These statistical results led the authors to look more closely at the individual styles of two contrasting debaters. We conclude that the rhetorical landscape of political communication does not differ greatly between the two countries; although the data suggest noticeable differences in the approach of political parties and between individuals.
Źródło:
Research in Language; 2019, 17, 1; 1-19
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Way of Presenting Political Events in Mass Media: Interpretation of the Events at the Poland-Belarus Border Determined by the Owner of the Medium
Autorzy:
Adamczyk, Anna
Powiązania:
https://bibliotekanauki.pl/articles/2032599.pdf
Data publikacji:
2021
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
mediatization
political communication
political events
mass media
Opis:
The article analyzes the media broadcasts in the evening editions of the news broadcasts on TVP and TVN (with different ownership forms) concerning the events at the Poland-Belarus border. Examined were the content, its form, visual and auditory messages. The analyzed aspects are enumerated to distinguish the broadcaster of the TV message, showing possible similarities and differences in that message. In this way, the author wanted to answer, if there is a difference in the presentation of the same political event by depending on who is the owner of the medium. As a background for the conducted research, the author presents theoretical issues concerning the mediatization of the political sphere and the agenda-setting theory.
Źródło:
Political Preferences; 2021, 29; 24-46
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Mechanizmy pogłębiania komunikacji politycznej w układzie o stowarzyszeniu między Ukrainą a Unią Europejską
Mechanisms for Intensifying Political Communication Between Ukraine and the EU within the Framework of the Association Agreement
Autorzy:
Krasiwski, Orest
Powiązania:
https://bibliotekanauki.pl/articles/16018172.pdf
Data publikacji:
2019-06-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
European integration
Association Agreement
political association
political communication
Opis:
The paper discusses the role of the Association Agreement in deepening political communication between Ukraine and the EU. The author highlights the role of political communication in shaping the political association between Ukraine and the EU, and analyzes instances of such communication within the frame-work of the Ukraine-EU summits, Association Council, Association Committee, Parliamentary Committee of the Association and Civil Society Platform is ana-lyzed. As a result, the chief issues affecting political communication between Ukraine and the EU are revealed.  
Źródło:
Studia Europaea Gnesnensia; 2019, 19; 215-234
2082-5951
Pojawia się w:
Studia Europaea Gnesnensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Culture of Communication of Slovak Politicians
Autorzy:
Rysová, Andrea
Powiązania:
https://bibliotekanauki.pl/articles/1375458.pdf
Data publikacji:
2021-07-09
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
political communication
language aggression
social networks
political language
Opis:
The term political culture involves a wide range of contexts and evokes a different spectrum of ideas, opinions, and definitions. Nowadays, perhaps slightly more than ever, we encounter views and statements that refer to the low level of political culture in our country. Many times, these are declarations that apply not only to specific political parties or politicians, but also to citizens, or even to the entire nation, which is (often by itself) described as having no political culture. And this notion, unfortunately, also harmfully affects the formation of our national identity as such; how we perceive ourselves, what patterns we adopt, and what standards we accept. In our paper, we focus on the culture of the Slovak political communication, while paying special attention to the linguistic utterances of selected representatives of the Slovak political scene. In this context, the language will act as a tool for communication between political representatives themselves, between political officials and citizens, but also as a tool of discussion on politics among people.
Źródło:
Political Preferences; 2021, 28; 33-48
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Political marketing in the times of big data
Marketing polityczny w czasach big data
Autorzy:
Pawełczyk, Piotr
Jakubowski, Jakub
Powiązania:
https://bibliotekanauki.pl/articles/616878.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
political marketing
big data
political communication
political campaign
marketing polityczny
komunikowanie polityczne
kampania wyborcza
Opis:
Rozważania naukowe dotyczące marketingu politycznego bardzo często sprowadzają się do dyskusji na temat politycznej historii XX i XXI wieku z pominięciem istotnych zmian w zakresie narzędzi wykorzystywanych do realizacji strategii wyborczej. Tymczasem analiza naukowa dotycząca marketingu politycznego, jako subdyscypliny stosowanej, uwzględniać winna mechanizmy realizacji określonych zadań. Celem niniejszego artykułu jest więc uzupełnienie tej “luki” i próba zastanowienia się nad wpływem narzędzi opartych o Big data na szerszy obraz tego, co nazywamy zabiegami marketingowymi w obszarze polityki. Pragniemy też poddać pod osąd czytelnika hipotezę, iż daleko idące zmiany w tym obszarze, w szczególności widoczne w kampaniach wyborczych i referendalnych w 2016 r., mogą stanowić przesłankę wyodrębnienia nowego paradygmatu w dyskusji na temat wykorzystania strategii marketingowych w komunikowaniu politycznym. Jest on wynikiem połączenia funkcji kanału komunikacji (internet) z jednoczesnym wykorzystaniem go jako źródła zdobywania danych o wyborcach. Te są zaś wykorzystywane w celach marketingowych. Podkreślić należy, iż mechanizm ten, od niemal dekady stosowany w obszarze działań komercyjnych, na gruncie polityki rodzi zupełnie nowe, potencjalnie niebezpieczne dla obywatela konsekwencje.
Academic considerations on the topic of political marketing very often boil down to discussing the political history of the 20th and 21st centuries, while failing to account for the significant changes in the range of instruments used to implement election strategies. However, the academic discussion about political marketing as an applied sub-discipline should take into account some mechanisms for accomplishing specified tasks. Therefore, the purpose of this paper is to fill this gap and try to examine the influence of the tools based on big data on the broad picture of what we name marketing activities in the field of politics. We would like to present readers with our hypothesis that the profound changes in this area that were particularly noticeable in the election and referendum campaigns in 2016 may provide a premise to identify a new paradigm in the discussion on the use of marketing strategies in political communication. It would be based on the Internet combining the function of a communication channel and a source of data about voters. This information is next used for marketing purposes. It should be emphasized that this mechanism that has been used in the field of commercial activities for almost a decade, in the field of politics produces completely new and potentially dangerous consequences for citizens  
Źródło:
Przegląd Politologiczny; 2017, 3; 34-44
1426-8876
Pojawia się w:
Przegląd Politologiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Między starym a nowym: źródła wiedzy licealistów o polityce w procesie socjalizacji
Between the Old and the New: High School Students’ Sources of Knowledge about Politics in the Process of Socialization
Autorzy:
Jakubowski, Jakub
Powiązania:
https://bibliotekanauki.pl/articles/15835129.pdf
Data publikacji:
2021-06-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
political socialization
youth
media
social media
internet
political communication
Opis:
The process of political socialization takes place on many levels and depends on various factors, such as family, peer group or school. The basic catalog of them includes the media as well. The main ob[1]jective of the article is to diagnose their role in the process of social adjustment in the area of politics of high school youth from the region of Wielkopolska. The surveys conducted among high school students helped examine a number of factors: sources of knowledge about politics, media formats on the Internet as well as the most important actors playing the role of opinion leaders in the process of political socialization of young people. The study proved that young people display features of media use characteristic of “traditional” mass communication tools (such as television), but also a tendency to use new forms of media, characteristic of “generation Z”. At the same time, significant differences in this respect were observed on the grounds of gender and the declared approach to the religion by young people from Wielkopolska region.
Źródło:
Studia Edukacyjne; 2021, 61; 113-129
1233-6688
Pojawia się w:
Studia Edukacyjne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Media and Political Communication
MEDIA I KOMUNIKACJA POLITYCZNA
Autorzy:
Podkowińska, Monika
Powiązania:
https://bibliotekanauki.pl/articles/1831888.pdf
Data publikacji:
2020-04-29
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
Tematy:
komunikacja polityczna
media
aktorzy polityczni
political communication
political actors
Opis:
Media i komunikacja polityczna Artykuł prezentuje znaczenie mediów w sferze komunikacji politycznej. Obecnie jednak trudno mówić o komunikacji politycznej, nie zwracając uwagi na rolę, jaką w sferze wymiany informacji między aktorami politycznymi a obywatelami odgrywają media, zwłaszcza Internet, który znacząco zmienił charakter komunikacji politycznej. Nowe media zapewniają obywatelom możliwości w zakresie komentowania i dostarczania natychmiastowych informacji zwrotnych do nadawców przekazów politycznych.
The article presented the significance of the media in the sphere of political communication. Currently, it is difficult to talk about the political communication, without paying attention to the role, which in the sphere if information exchange between the political actors and citizens is played by the media, especially the Internet, which has significantly changed the character of the political communication. The new media provide the citizens with the possibilities in terms of commenting and providing the immediate feedback to the senders of the political messages.
Źródło:
Roczniki Nauk Społecznych; 2018, 46, 3; 109-121
0137-4176
Pojawia się w:
Roczniki Nauk Społecznych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
KOMUNIKOWANIE UGRUPOWAŃ POLITYCZNYCH NA FACEBOOKU W TRAKCIE KRYZYSU SEJMOWEGO NA PRZEŁOMIE 2016 I 2017 ROKU
COMMUNICATION OF POLITICAL GROUPINGS ON FACEBOOK DURING THE SEJM CRISIS AT THE TURN OF 2016 AND 2017
Autorzy:
Szwed-Walczak, Anna
Powiązania:
https://bibliotekanauki.pl/articles/512996.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
political crisis
political communication
Facebook
social media
crisis situation
Opis:
The purpose of research was to indicate the political communications of political parties on social media, during political crisis in Poland. It was hypothesized, that the political crisis allowed the promotion of political party platforms among citizens. The research results showed that parties used fanpages on Facebook to politically discredit their political opponents, shaping or promoting their own images. I specified: the subject area of published posts, the kind of posts, form of promotion the image and form of engagement of users. I applied quantitative and qualitative research. Content analysis and comparative methodology were used.
Źródło:
Polityka i Społeczeństwo; 2017, 15, 4; 117-133 (17)
1732-9639
Pojawia się w:
Polityka i Społeczeństwo
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 105

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