- Tytuł:
- The Effects of Political Advertising on the Perception of Political Images: a Case Study of Polish Presidential Election in 2015
- Autorzy:
- Olszanecka-Marmola, Agata
- Powiązania:
- https://bibliotekanauki.pl/articles/514425.pdf
- Data publikacji:
- 2019
- Wydawca:
- Uniwersytet Śląski. Wydział Nauk Społecznych
- Tematy:
-
political advertising
effects of political advertising
political image
political preferences
presidential elections in Poland - Opis:
- The presented article explores the effects of TV political advertising on political images of candidates competing in the 2015 presidential election in Poland. For this purpose, the empirical research (N=507) to check the reactions to campaign spots among voters with different political preferences was carried out. The conducted research shows that political preferences significantly affect both the perception of political images and the emotional attitude to candidates. The study also confirms that political advertising has a moderate importance in creating the images of commonly known politicians. Interestingly, the obtained results prove that emotional attitude towards politicians are more permanent and resistant to change under the influence of advertising messages than political image characteristics.
- Źródło:
-
Political Preferences; 2019, 22; 43-58
2449-9064 - Pojawia się w:
- Political Preferences
- Dostawca treści:
- Biblioteka Nauki
Artykuł