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Tytuł:
The Political Discourse: A Mirror Reflecting a Leader’s Hidden Self
Autorzy:
Vrabie, Irina
Powiązania:
https://bibliotekanauki.pl/articles/1834005.pdf
Data publikacji:
2019-08-02
Wydawca:
Mazowiecka Uczelnia Publiczna w Płocku
Tematy:
political power
discourse
persuasion strategies
instrument
mass persuasion.
Opis:
Social, cultural and political power can be attained through such small gestures, words and simply through one‘s way of being. Great world leaders use words and political discourse as a calculated and deliberate tool in their political plans, as a way of sharing their valuable experience, or only what they intend to reveal to the world, with the hope that every gesture and thought will make a difference. Nevertheless, the ideas that they display and want to put into practice may not be as selfless and benevolent as they let their people believe, their discourses may be just a way of obtaining a strategic position in order to manifest their personal or institutional interests. This paper will try to shed some light on the characteristics of some strategic political discourse, belonging to Nelson Mandela and Donald Trump, in order to reveal some of the most frequently used persuasion strategies through the use of language. It shall be revealed how words can provide people with a raptured vision of the future and the society they live in, or how they can represent an instrument of mass persuasion.
Źródło:
Społeczeństwo. Edukacja. Język; 2019, 9; 77-86
2353-1266
2449-7983
Pojawia się w:
Społeczeństwo. Edukacja. Język
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Paratekstowe strategie zachęcania czytelnika do lektury tekstów popularnonaukowych
Autorzy:
Piekarczyk, Dorota
Powiązania:
https://bibliotekanauki.pl/articles/1630439.pdf
Data publikacji:
2020-09-30
Wydawca:
Towarzystwo Kultury Języka
Tematy:
book cover
paratext
conceptual metaphor
persuasion strategies
Opis:
The author of this paper begins with showing the role played by covers today (a cover as a marketing tool used by a publisher, as a paratext presenting a publication and encouraging people to read it, and as a “commercial interpretation” of a text) and demonstrates that they are a special place where the intentions of the author of a text, the needs of its publisher, and the expectations of readers clash. She chooses the following specific issue as the object of her investigation: book metaphors used in paratexts of popular scientific studies. It has not been examined from this angle before. By analysing the metaphors used by publishers, she shows that they are strategies of attracting readers. The author focuses on the aspects of metaphors that allow publishers to achieve the objectives of not only typical covers but also ones imposed on popularisation of science. Analyses indicate that metaphors are applied mainly to stimulate the readers’ minds, to engage them emotionally, and to open them to the cognitive values brought by scientific knowledge.
Źródło:
Poradnik Językowy; 2020, 776, 7; 7-20
0551-5343
Pojawia się w:
Poradnik Językowy
Dostawca treści:
Biblioteka Nauki
Artykuł
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