- Tytuł:
- Figury retoryczne w dyskursie perswazyjnym – konfrontacja na podstawie analizy reklam polskich, włoskich i francuskich
- Autorzy:
-
Dolata-Zaród, Anna
Pastucha-Blin, Agnieszka - Powiązania:
- https://bibliotekanauki.pl/articles/2089942.pdf
- Data publikacji:
- 2021-09-25
- Wydawca:
- Uniwersytet Warmińsko-Mazurski w Olsztynie
- Tematy:
-
rhetorical figures
persuasion
discourse
advertisements - Opis:
- The aim of the present article is to offer a comparative analysis of advertising discourse with regard to the presence and classification of rhetorical figures as an efficient strategy of persuasion. Short commercial texts extracted directly from trade offers of producers, sales companies and online shops, as well as advertisements published on websites and in on-line versions of magazines have been analyzed. Due to limited textual capabilities, we have decided to restrict the scope of the analysis to texts which promote cosmetic products, as well as those that advertise various beauty treatments as a means of improving the appearance and well-being of contemporary women. In order to fully demonstrate the comparative aspect of the study, we have analyzed advertisements of the same products (of commonly known brands) in three linguistic versions, Polish, Italian and French, thus indicating the differences and similarities stemming from the employment of rhetorical figures.
- Źródło:
-
Acta Neophilologica; 2021, 2, XXIII; 7-20
1509-1619 - Pojawia się w:
- Acta Neophilologica
- Dostawca treści:
- Biblioteka Nauki
Artykuł