Temat: technologie big data - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Wykorzystanie big data w zarządzaniu zielonym łańcuchem dostaw
Use of Big Data in green supply chain management
Autorzy:: Kręt, Paulina
Powiązania:: https://bibliotekanauki.pl/articles/1194485.pdf
Data publikacji:: 2020
Wydawca:: Politechnika Wrocławska. Oficyna Wydawnicza Politechniki Wrocławskiej
Tematy:: zarządzanie
łańcuch dostaw
nowe technologie
Big Data
ekologia
management
supply chain
new technologies
ecology
Opis:: The aim of the article was to show the possibility of applying the Big Data concept in the management of a sustainable, green supply chain. This topic was taken up because new technologies and ecology are currently the greatest challenges for logistics. At the beginning of the study, the impact of ecology on logistics was briefly presented. Then, the meaning of the Big Data concept and how the digitization of the supply network manifests itself were shown. Finally, the possibilities of using data analysis in green supply chain management were selected.
Źródło:: Journal of TransLogistics; 2020, 6, 1; 49--56
2450-5870
Pojawia się w:: Journal of TransLogistics
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Identification of areas for optimising marketing communications via AI systems
Autorzy:: Bajak, Maria
Majerczyk, Paweł
Powiązania:: https://bibliotekanauki.pl/articles/27313540.pdf
Data publikacji:: 2022
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:: artificial Intelligence
marketing communication
machine learning
Big Data
new technologies
sztuczna inteligencja
komunikacja marketingowa
nauczanie maszynowe
zbiór danych
nowe technologie
Opis:: Purpose: The main objective of this article is to identify areas for optimizing marketing communication via artificial intelligence solutions. Design/methodology/approach: In order to realise the assumptions made, an analysis and evaluation of exemplary implementations of AI systems in marketing communications was carried out. For the purpose of achieving the research objective, it was decided to choose the case study method. As part of the discussion, the considerations on the use of AI undertaken in world literature were analysed, as well as the analysis of three different practical projects. Findings: AI can contribute to the optimisation and personalisation of communication with the customer. Its application generates multifaceted benefits for both sides of the market exchange. Achieving them, however, requires a good understanding of this technology and the precise setting of objectives for its implementation. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research. Practical implications: The conclusions of the study can serve to better understand the benefits of using artificial intelligence in communication with the consumer. The results of the research can be used both in market practice and also serve as an inspiration for further studies of this topic. Originality/value: The article reveals the specifics of artificial intelligence in relation to business activities and, in particular, communication with the buyer. The research used examples from business practice.
Źródło:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 160; 25--38
1641-3466
Pojawia się w:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:: Biblioteka Nauki

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