Temat: specialized press - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Segmentacja polskiej prasy muzycznej
Market segmentation of the contemporary Polish music press
Autorzy:: Mikosz, Joanna
Powiązania:: https://bibliotekanauki.pl/articles/649586.pdf
Data publikacji:: 2012
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:: musical journalism
history of press
press market
specialized journalism
press segmentation
Opis:: The article consists of several parts. The first one introduces the formation of Polish music press since its inception – from the times of the country’s partitions. In addition, the author describes the history of this press group in the interwar period, during the Second World War, in the communist period and after the political transition in 1989. Further, Joanna Mikosz presents a definition of music press and depicts the contempo-rary Polish press market, taking various criteria into account, such as: subject matter, type of music, the recipient, functions, the frequency of publication and circulation.
Źródło:: Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2012, 17, 3; 147-161
1505-9057
2353-1908
Pojawia się w:: Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Publicystyka z zakresu muzyki poważnej w polskich mediach ogólnopolskich i regionalnych
Commentary on classical music in the Polish national and regional media
Autorzy:: Sasin, Magdalena
Powiązania:: https://bibliotekanauki.pl/articles/649892.pdf
Data publikacji:: 2012
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:: commentary
musical journalism
press
classical music
musical knowledge
journalistic genres
specialized journalism
Opis:: The author analyses commentaries on classical music in the Polish media. She indicates that this kind of journalism appears rarely in the broad-range press, on the radio and on television, but that it plays an important role in culture and music press. As far as the broadcast media are concerned, it appears mainly in the public media. The author analy-ses selected press titles, their genres and content. She observes that the functions of press are more and more often adopted by the Internet (the Internet fora or musical blogs). The restricted number of commentary genres is transparent in press articles, while reviews and interviews are most frequent. The authors of these texts are often inexperienced and lack appropriate education. One of the reasons of the limitations of the music commen-tary is that the articles and programmes seem interesting only to a small group of receiv-ers, and the senders are subject to conditions of the free market and conform to the most common tastes. Therefore, when analysing this issue, the receiver’s perspective seems very important. Media interest in music commentary depends on the receivers’ cultural activity, and this activity depends on the level of general education and music culture in the country. Polish music tradition is much weaker than in many other countries, such as Germany. The abandonment of musical commentary would be unfavourable, because such journalism plays many important functions, such as culture- and opinion-making functions.
Źródło:: Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2012, 17, 3; 136-146
1505-9057
2353-1908
Pojawia się w:: Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:: Biblioteka Nauki

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