- Tytuł:
- Strategy of multi-channel marketing as a success factor for the pharmaceutical market
- Autorzy:
-
Wick, Alexander
Strazovska, Lumbomira - Powiązania:
- https://bibliotekanauki.pl/articles/2130324.pdf
- Data publikacji:
- 2020
- Wydawca:
- Instytut Studiów Międzynarodowych i Edukacji Humanum
- Tematy:
-
multi-channel retailing
drug supply
field service - Opis:
- The distribution channels in the pharmaceutical industry have remained constant for several decades. However, in the course of digitalization and the new possibilities that come with it, this industry is not immune to the development of new distribution channels and to the question of whether the exist- ing ones are still up-to-date and in line with the market. This article deals exactly with this problem and weighs up the advantages and disadvantages of multi-channel retailing for the pharmaceutical industry.
- Źródło:
-
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2020, 1(36); 173-178
1898-8431 - Pojawia się w:
- Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł