- Tytuł:
-
Strategia promocji filmu jako produktu kultury popularnej na przykładzie Netflixa
Promotional strategy of a movie as a popular culture product on the example of Netflix - Autorzy:
- Białobrzewska, Oliwia
- Powiązania:
- https://bibliotekanauki.pl/articles/22676663.pdf
- Data publikacji:
- 2022
- Wydawca:
- Wyższe Seminarium Duchowne w Łodzi
- Tematy:
-
movie
popular culture
promotion
Netflix
social media
marketing
film
kultura popularna
promocja
media społecznościowe - Opis:
- The aim of this article is to present the effectiveness of the promotion strategy of movie as popular culture product by analyzing actions taken by Netflix. New media, as well as traditional measures of the message, are currently used in culture marketing as a tool in the process of communication with modern recipients. Conducted analysis of actions taken by Netflix shows how great role Internet and social media acts as a part of the communication process. The obtained results prove that the company's activities are effective, because it not only properly advertises mass culture, influences the shaping of the views and values of the recipient, presents the company's activities, but also builds positive relations with its clients.
- Źródło:
-
Łódzkie Studia Teologiczne; 2022, 31, 2; 73-95
1231-1634 - Pojawia się w:
- Łódzkie Studia Teologiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł