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Wyświetlanie 1-2 z 2
Tytuł:
Determinants of participation in collaborative fashion consumption - provider perspectives
Autorzy:
Michalak, Szymon
Bartkowiak, Paweł
Ankiel, Magdalena
Olejniczak, Tomasz
Stachwiak-Krzyżan, Magda
Powiązania:
https://bibliotekanauki.pl/articles/27313713.pdf
Data publikacji:
2022
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
sharing economy
collaborative fashion consumption
CFC
consumer behavior
motives
structural equation model
SEM
sustainable consumption
ekonomia współdzielenia
wspólna konsumpcja mody
zachowania konsumentów
motywy
model równań strukturalnych
zrównoważona konsumpcja
Opis:
Purpose: The development of digital technology is one of the most important factors driving changes in consumer behavior in the 21st century. Today, the sharing economy covers more and more areas of consumers' daily lives. Using online apps to exchange, sell, buy or rent clothes has become one of the most popular ways of consuming fashion around the world. The main objective of this paper is to assess the importance and estimate the impact of the determinants (motives and unpleasant user experience) of providers' engagement in collaborative fashion consumption (CFC). Design/methodology/approach: The study was conducted using an online survey with 420 respondents in Poland - users (providers) of CFC platforms. A confirmatory factor analysis (CFA) and structural equation model (SEM) was performed using AMOS 21.0 version. The conducted research allowed to identify the importance and to determine the influence of examined factors on attitudes toward CFCs and willingness to use CFC apps in the future. Findings: Economic motives did not outperform non-economic motives to participate as a provider in CFC. Pragmatic motives were by far the most important determinants of fashion sharing. Environmental factors are an important reason for providers to participate in CFC but they may not be a direct motivation for CC participation. Social motives recorded the lowest average importance rating in the context of participation in CFC. Unpleasant user experience negatively influence both the attitudes toward using CFC apps and the willingness to use them in the future Research limitations/implications: The research was conducted only on Polish users, so due to cultural differences, the meaning and impact of the motives of using these apps may be different in other countries. Due to the method of sampling and sample size, the results cannot be treated as representative for the population of Polish users of CFC platforms. Future research could include conducting cross-country research and one may attempt to broaden the scope to include other categories of motives. Future research could also extend the scope of unpleasant user experience with other factors. Practical implications: The results of research on the motives of users' use of CFC apps should be useful for enterprises in the context of designing activities in the field of marketing communication. Originality/value: The paper fills a research gap in the field of research on the determinants of polish providers' engagement in collaborative fashion consumption (CFC).
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 158; 413--442
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Motives for the usage of collaborative fashion consumption online platforms
Autorzy:
Michalak, Szymon
Bartkowiak, Paweł
Ankiel, Magdalena
Olejniczak, Tomasz
Stachowiak-Krzyżan, Magda
Powiązania:
https://bibliotekanauki.pl/articles/11364531.pdf
Data publikacji:
2022-06-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
collaborative fashion consumption
sharing economy
consumer behaviour
motives
structural equation model
sustainable consumption
Opis:
In recent years, there has been a noticeable increase in consumer interest in participating in the sharing economy. One of the markets in which this is particularly visible is the clothing market. Dynamic technological progress and the virtualisation of life have contributed to the creation of applications with which consumers can buy, exchange or borrow clothes. The use of this type of application is treated as a manifestation of sustainable consumption. The main aim of the article is to determine the influence of selected motives on the attitudes towards these applications and their use. The article discusses the results of the research conducted in 2021 on a sample of 412 respondents. Confirmatory factor analysis and structural equation modelling were used in the process of analysing the results. The research results suggest that the most important motives for using the discussed applications were economic and utility, with their impact on attitudes towards these applications and the willingness to use them confirmed. Social motives turned out to be the lowest-rated group of determinants. Moreover, their negative impact on both attitudes towards the application and the willingness to use it was confirmed. Ecological motives turned out to be relatively important determinants of using the discussed solutions. Their influence on attitudes towards the application and consumption behaviour was confirmed.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2022, 44, 2; 41-66
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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