Temat: marketing environment - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Waste Legislation and its Impact on Marketing Communication of the Circular Economy in Slovakia
Autorzy:: Jánoš, Dominik
Rybanský, Rudolf
Powiązania:: https://bibliotekanauki.pl/articles/514590.pdf
Data publikacji:: 2020
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: politics
legislation
marketing communication
waste management
circular economy
environment
Opis:: The article focuses on the characteristics of circular economy, supporters of the concept of circular economy, legislation and marketing communication in the process of circular economy from theoretical perspective. In the practical part of the paper the results of marketing research are presented. Marketing research is divided into 3 phases and focused on whether the respondents from the sample follow the individual communication tools during the process of shopping for clothes. The aim of the paper is to analyze waste legislation by the means of marketing communication tools in the implementation of the cirucular economy in Slovakia.
Źródło:: Political Preferences; 2020, 26; 55-68
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Applying the principles of circular economy in the European Union
Autorzy:: Vasko, P.
Holly, J.
Stasiak-Betlejewska, R.
Powiązania:: https://bibliotekanauki.pl/articles/114984.pdf
Data publikacji:: 2016
Wydawca:: Stowarzyszenie Menedżerów Jakości i Produkcji
Tematy:: circular economy
marketing communication
environment
European Union
gospodarka okrężna
środowisko
komunikacja marketingowa
Unia Europejska
Opis:: Consumer way of life, constantly acquiring material goods and their accumulation in the environment have created great imbalances, which has resulted in a present or an anticipated lack of natural resources, water, soil and air pollution or environmental pollution as such. Nowadays situation is alarming and this is the reason to change behaviour of current population and replace it with alternatives more favourable to the environment. For this reason, the European Union begins to apply the principles of re-use of scarce resources and streamlining production processes. One of these processes should be gradual application of circular economy, which is based on constant circulation of resources, resulting not only to reduce waste, but also to reduce production costs, increase employment opportunities etc. However, the transition to a circular economy requires participation on it by various organizations and individuals. For example, companies can make changes to a rebuilding of the complete supply chain for effective using of resources. Similarly, customers can adapt their buying behaviour and search only products produced by companies professed philosophy of circular economy. The aim of the work is based on the available empirical data and secondary research outline view of the circular economy as well as the application of the various principles of circular economy in practice.
Źródło:: Zeszyty Naukowe. Quality. Production. Improvement; 2016, 2 (5); 122-134
2544-2813
Pojawia się w:: Zeszyty Naukowe. Quality. Production. Improvement
Dostawca treści:: Biblioteka Nauki

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