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Wyszukujesz frazę "movie culture" wg kryterium: Temat


Wyświetlanie 1-2 z 2
Tytuł:
Consumption Habits Regarding Movies
Autorzy:
Horváth, Ádám
Gyenge, Balázs
Powiązania:
https://bibliotekanauki.pl/articles/633769.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
marketing
consumer behavior
culture
research
movie consumption
synergy
society
Opis:
Purpose – This paper aims to explore the main characteristics of the home cinema as well as to study the various influences on the choices regarding watching movies at home. All the while the paper also seeks the answer to find out what opportunities could be pursued for the sake of leading the consumers back to the legal territory.Methodology – Apart from the literature review, the study contains a secondary research that was conducted by collecting torrent tracker data from an aggregating website for a five-year period, from which the user base data was separated and highlighted.Findings – The paper presents an overview of some literature regarding movie consumption and points out the main classical behavior tropes that are also applicable to the case of watching movies as well as some potential alternative method – which could prove to be viable even with users who commonly tend to use illegal downloads to obtain movies – that could switch up the current ones.Research limitations – The goal is to expose the main theoretical correlations, while the primary research is not part of the paper, thus, further primary research is needed in the future to provide more insight into the thought process behind the choices of movie consumers.Value –  The paper explores the movie related decision making process as well as it tries to gain an understanding about the main mechanisms behind movie industry related phenomena.Classification – Conceptual paper.
Źródło:
International Journal of Synergy and Research; 2015, 4, 2
2083-0025
Pojawia się w:
International Journal of Synergy and Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategia promocji filmu jako produktu kultury popularnej na przykładzie Netflixa
Promotional strategy of a movie as a popular culture product on the example of Netflix
Autorzy:
Białobrzewska, Oliwia
Powiązania:
https://bibliotekanauki.pl/articles/22676663.pdf
Data publikacji:
2022
Wydawca:
Wyższe Seminarium Duchowne w Łodzi
Tematy:
movie
popular culture
promotion
Netflix
social media
marketing
film
kultura popularna
promocja
media społecznościowe
Opis:
The aim of this article is to present the effectiveness of the promotion strategy of movie as popular culture product by analyzing actions taken by Netflix. New media, as well as traditional measures of the message, are currently used in culture marketing as a tool in the process of communication with modern recipients. Conducted analysis of actions taken by Netflix shows how great role Internet and social media acts as a part of the communication process. The obtained results prove that the company's activities are effective, because it not only properly advertises mass culture, influences the shaping of the views and values of the recipient, presents the company's activities, but also builds positive relations with its clients.
Źródło:
Łódzkie Studia Teologiczne; 2022, 31, 2; 73-95
1231-1634
Pojawia się w:
Łódzkie Studia Teologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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