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    Wyświetlanie 1-6 z 6
    Tytuł:
    Стратегічне управління вищим навчальним закладом на основі використання конкурентних переваг
    Autorzy:
    Mikołajowicz Dudko, Pawlo
    Powiązania:
    https://bibliotekanauki.pl/articles/2131691.pdf
    Data publikacji:
    2014
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    higher education
    competitive edges
    strategic management
    market of educational services
    Opis:
    Certainly maintenance and features of competitive edges in the system of strategic management higher educational establishment. The list of basic sources of forming of competitive edges is resulted in the field of higher education. Suggestions are grounded in relation to introduction of mechanisms of strategic management higher educational establishments on the basis of conception of forming of competitive edges.
    Źródło:
    Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2014, 3(14); 29-38
    1898-8431
    Pojawia się w:
    Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Wpływ wizerunku szkoły na jej wybór przez rodziców w świetle przeprowadzonych badań
    The impact of school image on the parents choice of school in the context of the conducted research
    Autorzy:
    Pietrulewicz, Teresa
    Powiązania:
    https://bibliotekanauki.pl/articles/425865.pdf
    Data publikacji:
    2014
    Wydawca:
    Szkoła Główna Handlowa w Warszawie
    Tematy:
    school image
    educational offer
    market of educational services
    pedagogical innovation
    promotional activities
    Opis:
    The market of educational services has an impact on decisions taken by schools to create a positive image. A school's good image makes it stand out from competition, attracts new students and their parents, leads to teachers' and students' satisfaction. The total population of children attending schools is steadily decreasing, and the market of educational services is becoming increasingly diverse. Schools must compete with each other for students, and their image has an increasing impact on parents' choices regarding their children's education. Those criteria were the reason for undertaking the research in this topic. The survey conducted among parents of pupils in the first grade of a primary school had a pilot character. The author of this article has used both primary (quantitative research) and secondary sources (GUS, SIO) as well as literature studies. The aim of the cognitive study was to identify the factors that contribute to the school image and to determine the extent to which they affect parents' choice of educational institution for their child. The author relied on studies for identifying determinants affecting the image of school. These factors are related to: the quality of teaching, the teaching staff, the educational offer, communication, information in the media about the school, organizing events aimed at students and parents as well as the introduction of pedagogical innovation. The school should continually analyze changes in the market of educational services, learn how to draw conclusions from the opinions and judgments of parents and students, provide promotional activities. The analysis of test results should be the starting point for a strategy of shaping the image of the school in the long term and for adopting the best solutions in order to build a competitive advantage.
    Źródło:
    e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2014, 3 (55); 22-30
    1731-6758
    1731-7428
    Pojawia się w:
    e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Usage Of Marketing Approaches In The Activities Management Of Ukrainian Higher Educational Institution
    Autorzy:
    Romanovskyi, Oleksandr
    Strashynska, Larysa
    Bevzo, Halyna
    Powiązania:
    https://bibliotekanauki.pl/articles/476307.pdf
    Data publikacji:
    2019
    Wydawca:
    Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
    Tematy:
    higher education institution
    marketing communications
    exhibition activity
    market of educational services
    management of educational institutions
    quality of education
    state standards
    Opis:
    It is noted that during the period of radical socio-political and economic transformations, higher education acts as the main factor determining the level of economic and social development of society. The problem of higher education is outlined, taking into account the demands of the labor market, and also focusing on supporting small and medium enterprises It is emphasized that business and higher education exist under the same conditions of dynamic transformation and transformation of society, therefore they have to adapt to real conditions of existence where the best adaptation is certified by non-state higher education institutions that are more flexible and mobile, and it is thanks to it a contradiction between the training of specialists and the demand for them in the labor market is mitigated. The strategic, long-term and short-term tasks of institutions of higher education, as well as the means of their solution, are defined. It was emphasized that the main priorities are based not on the simple accumulation of knowledge, but on the training of graduates for independent living and the ability to organize their jobs, and therefore there is a need to move from curriculum to educational programs. The peculiarities of the system of higher education in Ukraine, as well as the advantages of private institutions of higher education in view of the intensification of competition in the market of educational services, are determined. It is substantiated that ensuring the high quality of education in accordance with the requirements of state standards should be carried out taking into account national priorities. It was emphasized that the development of an effective marketing strategy by educational institutions should be based on a classic strategic planning algorithm taking into account the specifics of educational services. The stages of the strategic marketing planning process of the educational institution are considered and analyzed. The factors that need to be taken into account to ensure the quality of the marketing plan are identified. It is emphasized that among the set of marketing mix elements for educational services, the main place belongs to marketing communications, which perform informative, popularization and image functions. It is proved that all marketing communications means of higher education institutions are characterized by their own peculiarities and at the same time are closely interrelated, therefore such integration of marketing communications allows to form a clear, consistent and convincing understanding of the image of the higher education institution and its services. It is substantiated that for the effective functioning of educational institutions, taking into account the situation not only in the domestic, but also in the foreign market of educational services, the complex use of the means of marketing communications is important and its features are outlined. It has been established that in the context of the crisis situation in Ukraine, the essential tool of marketing communications are exhibitions, which provide the opportunity for personal contact with future consumers of educational services and interested persons. The essence of the educational exhibition is determined and the advantages of using exhibitions are substantiated.
    Źródło:
    MIND Journal; 2019, 7; 1-10
    2451-4454
    Pojawia się w:
    MIND Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Тенденції комунікаційної діяльності Університетів України
    Autorzy:
    Крахмальова, Ніна Анатоліївна
    Powiązania:
    https://bibliotekanauki.pl/articles/2158733.pdf
    Data publikacji:
    2013
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    market of educational services
    universities of Ukraine
    of communication activity
    users of educational services
    optimum complex of elements of communications of universities
    pablik rileyshenz
    publicity activity
    international educational exhibition measures
    Opis:
    In the article investigational nature of communication, which is the phenomenon the system and has an element base, set tasks of of communication activity of universities, the optimum complex of elements of communications of universities is considered what will allow maximally effectively to prove necessary information a having a special purpose audience, their influence is analysed on the successful functioning of universities, investigational tendency of of communication activity of universities of Ukraine.
    Źródło:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2013, 1(5); 125-135]
    1730-0266
    Pojawia się w:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Тенденції комунікаційної діяльності універцітетів Україні
    Trends of communication at Ukrainian universities
    Autorzy:
    Krakhmalоva, Nina
    Powiązania:
    https://bibliotekanauki.pl/articles/2157010.pdf
    Data publikacji:
    2014
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    market of educational services
    universities of Ukraine
    of communication activity
    users of educational services
    optimum complex of elements of communications of universities
    pablik rileyshenz
    publicity activity
    international educational exhibition measures
    Opis:
    In the article investigational nature of communication, which is the phenomenon the system and has an element base, set tasks of of communication activity of universities, the optimum complex of elements of communications of universities is considered what will allow maximally effectively to prove necessary information a having a special purpose audience, their influence is analysed on the successful functioning of universities, investigational tendency of of communication activity of universities of Ukraine.
    Źródło:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2014, 1(13); 105-112
    1898-0171
    Pojawia się w:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Тенденції комунікаційної діяльності університетів України
    Autorzy:
    Krakhmalоva, Nina
    Powiązania:
    https://bibliotekanauki.pl/articles/2158744.pdf
    Data publikacji:
    2014
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    market of educational services
    universities of Ukraine
    of communication activity
    users of educational services
    optimum complex of elements of communications of universities
    pablik rileyshenz
    publicity activity
    international educational exhibition measures
    Opis:
    In the article investigational nature of communication, which is the phenomenon the system and has an element base, set tasks of of communication activity of universities, the optimum complex of elements of communications of universities is considered what will allow maximally effectively to prove necessary information a having a special purpose audience, their influence is analysed on the successful functioning of universities, investigational tendency of of communication activity of universities of Ukraine.
    Źródło:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2014, 1(7); 127-134
    1730-0266
    Pojawia się w:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-6 z 6

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