- Tytuł:
-
Pozyskanie lojalności klienta ważnym elementem działalności marketingowej firmy
Winning of Loyalty of Client Important Element of Marketing Activity of Firm - Autorzy:
- Stolarska, Agnieszka
- Powiązania:
- https://bibliotekanauki.pl/articles/1835042.pdf
- Data publikacji:
- 2020-05-12
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
konsument
marketing
lojalność
program lojalnościowy
consumer
loyalty
loyalty programme - Opis:
- I would like to present some major factors that impact the success and profitability of loyalty programmes. At the end I present three examples for successfully programmes. Loyalty programmes have become extremely popular. Successful loyalty programmes should take the high ground, and offer a differentiated proposition. The most important success factor for a loyalty programme is the reward must connect the consumer to the brand and motivate the consumer to earn the reward in the first place. Loyalty programmes are known for some of their more obvious effects – such as increasing spend, and better retention – but they can also achieve a number of other things that impact the company's business strategy, operational efficiency, human resources policy, and more.
- Źródło:
-
Roczniki Nauk Społecznych; 2008, 36, 3; 285-299
0137-4176 - Pojawia się w:
- Roczniki Nauk Społecznych
- Dostawca treści:
- Biblioteka Nauki
Artykuł