- Tytuł:
- Visual identification of rural tourism facilities in Poland
- Autorzy:
-
Król, Karol
Zdonek, Dariusz - Powiązania:
- https://bibliotekanauki.pl/articles/1845529.pdf
- Data publikacji:
- 2020
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
image management
corporate identity
logo
logotype
graphic signs
zarządzanie wizerunkiem
identyfikacja wizualna
logotyp
znaki graficzne - Opis:
- Purpose: The subject of the research were the logos of individual facilities of rural tourism in Poland found on the websites of these facilities. Design/methodology/approach: The research covered 243 websites hosted on paid domains. A semantic, formal and aesthetic analysis of graphic signs was conducted. The research was conducted by way of exploratory method. Logos were found on 202 websites. 41 facilities did not use a graphic sign. In 112 cases the logo was composed of a symbol and logotype. Findings: In 147 cases the logos had a traditional form (traditional, neutral, rustic) or used elements associated with rural areas. In 49 cases, the logos were assessed as modern. Originality/value: What was noted was the fact that in hyper-text documents, logos perform numerous functions. Apart from making the navigation easier, they can also have a dynamic, multimedia form. On the basis of analysis of graphic signs, two main types of rural tourism facilities were distinguished: “traditional” and “commercialized” ones.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 149; 361-369
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł