- Tytuł:
-
Język oddziaływań perswazyjnych w dolnośląskich reklamach turystycznych
The language of persuasive interactions used in Lower Silesian tourist advertisements - Autorzy:
- Jabłonkowska, Jolanta Barbara
- Powiązania:
- https://bibliotekanauki.pl/articles/465068.pdf
- Data publikacji:
- 2013
- Wydawca:
- Akademia Wychowania Fizycznego we Wrocławiu
- Tematy:
-
persuasion
language
promotion of Lower Silesia
perswazja
język
reklama Dolnego Śląska - Opis:
- To be effective and efficient every advertisement promoting a tourism product must use, as any other commercial advertising, a variety of methods affecting the imagination and emotions of potential customers either through verbal persuasion or visual amplification of information. In terms of language effects, rhetoric offers a wide range of persuasive methods. It proposes such constructions and verbal patterns that allow effective stimulation of associations. For example, rhetorical figures, which are able to overcome unfavorable conditions for an advertising message to get through, e.g. the restriction of space and time, intensified informational noise or unilateral communication barriers. A conscious and deliberate choice of appropriate forms and linguistic structures largely determines the level of interest and involvement of potential customers. This paper presents and discusses the utilization manner and effectiveness of some language persuasion methods used in leaflets, brochures, pamphlets and mini guides in which the region of Lower Silesia is promoted. The paper analyses forty advertisements prepared and published by municipal offices using the European Structural Funds. The research material is rich and varied while the language persuasion methods seem to be a weak point of the promotion of Lower Silesia
- Źródło:
-
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2013, 41; 43-54
0239-4375 - Pojawia się w:
- Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
- Dostawca treści:
- Biblioteka Nauki
Artykuł