Temat: new ventures - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Działania marketingowe przedsiębiorstw wcześnie umiędzynarodowionych. Wyniki badań empirycznych
Autorzy:: Kowalik, Izabela
Powiązania:: https://bibliotekanauki.pl/articles/610440.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:: internationalization
marketing
international new ventures (INV)
internacjonalizacja
przedsiębiorstwa wcześnie umiędzynarodowione (PWU)
Opis:: According to the literature, so-called managerial challenges are among the important barriers in the process of SMEs internationalization. Thus, the study is aimed at analyzing the marketing activity of the Polish SME-exporters, based on two quantitative studies of randomly selected Polish companies from the industrial processing sector. The studied topics include: marketing tools applied, new product development policy, competitive advantage factors perceived by the respondents. As the results show, the so-called international new ventures apply elements of entrepreneurial marketing concept on the foreign markets. These include: emphasis on product innovativeness, flexibility towards customer requirements and lack of long-term marketing planning which complies with studies conducted abroad.
Zgodnie z literaturą tzw. wyzwania menedżerskie należą do najważniejszych barier w procesie internacjonalizacji małych i średnich firm. Celem artykułu jest zatem analiza działań marketingowych polskich MSP-eksporterów w oparciu na badaniach ilościowych przeprowadzonych na dwóch losowo dobranych próbach. Analiza dotyczy m.in. stosowanych narzędzi marketingowych, polityki rozwoju nowych produktów i nadawania marki. Wyniki sugerują, że przedsiębiorstwa wcześnie umiędzynarodowione (tzw. international new ventures) prowadzą działania charakterystyczne dla koncepcji marketingu przedsięborców (tzw. entrepreneurial marketing), związanej z innowacyjnością, elastycznością w stosunku do wymagań nabywców i brakiem długoterminowego planowania, co jest zgodne z analogicznymi badaniami zagranicznymi.
Źródło:: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2015, 49, 3
0459-9586
Pojawia się w:: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Wczesna internacjonalizacja przedsiębiorstw - nowy obszar badań
Early Internationalization of Enterprises: A New Area of Research
Autorzy:: Nowiński, Witold
Powiązania:: https://bibliotekanauki.pl/articles/575735.pdf
Data publikacji:: 2006-12-31
Wydawca:: Szkoła Główna Handlowa w Warszawie. Kolegium Analiz Ekonomicznych
Tematy:: internationalization
small and medium-sized enterprises (SMEs)
entrepreneurship
international new ventures
born globals
Opis:: The paper is concerned with the “early internationalization” of firms and shows the state of research into this issue in Poland. The author reviews the body of research to date. The review covers leading Polish and international economic and business journals that have dealt with issues such as “born globals,” “international new ventures” and “early internationalization.” In all, the author reviews almost 30 scientific studies. Of these only one referred to a company that had ties to Poland. On the basis of the review, the author discusses concepts applied in research into early internationalization, in particular definitions of enterprises that follow this strategy. Among the criteria for distinguishing various types of “early internationalizing firms,” geographical factors are seen as the most important. The author found that the tendency to undergo early internationalization and the effects of this process were related to the competitive strategies employed by firms. The paper’s findings referring to early internationalization indicate that the process should also occur in the Polish economy. However, for the time being, there is no scientific evidence of early internationalization in Poland. International literature on the subject shows that further scientific research into early internationalization in Poland should primarily focus on the motives for early internationalization, the author concludes. Researchers should also turn the searchlight on the relationship between early internationalization, on the one hand, and industrial factors, business strategies and company resources, on the other.
Źródło:: Gospodarka Narodowa. The Polish Journal of Economics; 2006, 212, 11-12; 87-99
2300-5238
Pojawia się w:: Gospodarka Narodowa. The Polish Journal of Economics
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: A Born Global Gradually Advancing Its Internationalization - a Case Study of Internationalization Process of a Small Tour Operator in a Niche Market
Autorzy:: Nessel, Karolina
Powiązania:: https://bibliotekanauki.pl/articles/475131.pdf
Data publikacji:: 2013
Wydawca:: Fundacja Upowszechniająca Wiedzę i Naukę Cognitione
Tematy:: SMEs
internationalization
stage models
behavioral models
born global firms
international new ventures
international entrepreneurship
tourism industry
tour operator
niche market
Opis:: Today much is already known about the internationalization patterns of small and medium enterprises (SMEs). However, the research has mainly focused on outward internationalization and more in manufacturing industry than in services (and hardly in the tourism industry). Thus, the paper undertakes an exploratory research in order to verify to what extent the common framework of analysis may explain an internationalization path of SMEs in the tourism sector. To this goal, a case study of a small tour operator in a niche market of weddings abroad in Poland is undertaken. The research seeks to match the firm’s internationalization characteristics with considerations of two dominant theories of SME internationalization: stage models of gradual internationalization (so called behavioral models) and models of early and rapid internationalization (businesses called ‘born globals’ or ‘international new ventures’). The main findings of the study are twofold. Firstly, even if the general framework of the analysis suits a case of a small tour operator well, still there is a need to adapt the general framework to industry features (in particular, in terms of organization capabilities). Secondly, a further research should also take into account heterogeneity of international activities (in terms of their antecedents and process). Even if a firm is born global, its further internationalization may well be incremental in nature. In particular, an early and rapid internationalization through imports may lead to a gradual internationalization through exports. The former may result from a proactive attitude, be strategy driven, and implied by characteristics of the market and product (well in lines with models of an early and rapid internationalization). The latter, however, may stem from a rather passive attitude with almost no resource commitment (more in lines with models of a gradual and slow internationalization).
Źródło:: Journal of Entrepreneurship, Management and Innovation; 2013, 9, 1; 69-95
2299-7075
2299-7326
Pojawia się w:: Journal of Entrepreneurship, Management and Innovation
Dostawca treści:: Biblioteka Nauki

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