Autor: Zacłona, Tomasz - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Kształtowanie wizerunku jako instrument zarządzania współczesnym przedsiębiorstwem
Autorzy:: Zacłona, Tomasz
Powiązania:: https://bibliotekanauki.pl/articles/2037886.pdf
Data publikacji:: 2011-12-31
Wydawca:: Wydawnictwo Adam Marszałek
Tematy:: zarządzanie
kształtowanie wizerunku
instrument zarządzania
public relations
marketing
management
shaping an image
an instrument of management
Opis:: W naukach o zarządzaniu wizerunek traktowany jest często jako środek zaradczy na wypadek kryzysów pojawiających się w otoczeniu organizacji. Wiele teorii i koncepcji zarządzania pomija zagadnienie wizerunku nie doceniając jego kluczowej roli w zarządzaniu przedsiębiorstwem. Artykuł podejmuje próbę wskazanie miejsca kształtowania wizerunku w instrumentarium zarządzania współczesnym przedsiębiorstwem.
The present article aims to indicate the most appropriate place of image creation among other vital instruments of modern company management. The majority of management sciences frequently treat the notion of image as a preventative measure in case of problematic situations occurring within the organization. A variety of theories as well as conceptions of management seem to neglect the concept of image underestimating its key function in the process of company management.
Źródło:: Krakowskie Studia Małopolskie; 2011, 15; 152-168
1643-6911
Pojawia się w:: Krakowskie Studia Małopolskie
Dostawca treści:: Biblioteka Nauki

Artykuł

Zmień widok

na półce

Skocz do pozycji: 2.

Tytuł:: Shaping the image as a management instrument in the contemporary enterprise
Autorzy:: Wereda, Wioletta
Zacłona, Tomasz
Powiązania:: https://bibliotekanauki.pl/articles/1917174.pdf
Data publikacji:: 2020
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:: shaping the image
management instruments
contemporary organization
collective accommodation facilities
kształtowanie wizerunku
instrument zarządzania
współczesna organizacja
zbiorowe obiekty noclegowe
Opis:: Purpose: The main aim of the article is to identify the image-building process in the organization as a management instrument, from a theoretical standpoint, as well as from the practical one, based on initial research among top-level and middle-level managers from Polish collective accommodation facilities. Design/methodology/approach: The present article is both theoretical and empirical. To achieve the goal adopted in the article, a survey aimed at managers of selected tourist accommodation establishments was conducted. Findings: The research confirmed the established thesis that respondents' awareness of the treatment of image formation as a management instrument is quite high. In addition, empirical material indicates that the researched managers state that the strategic objective of managing the organization should be to build a positive image in the eyes of its stakeholders. The majority also say that the organization's image is its strategic resource and a factor of competitive advantage of the enterprise on the market, but on the other hand, the financing of image-building activities is, according to respondents, a waste of money. Research limitations/implications: The performed studies, due to their limited scope, cannot be used for generalizations and are treated by the authors themselves as pilot studies. The research covered three regions: southern, eastern, southwest. This choice was due to the personal availability of tourist managers of accommodation facilities located in these parts of Poland. As a result of the research, 112 correctly completed questionnaires were collected, which were used for analysis and inference. In the future, a similar research is planned to be done across Poland. Practical implications: Based on the literature analysis and completed studies, the authors formulated recommendations for the managers of tourist accommodation facilities. Social implications: The research might exert influence on organizational behavior of tourist accommodation establishments in building their image through effective internal and external communication. Originality/value: The originality of the article is expressed through a subjective and objective scope of the study of image creation practice as a management instrument in tourist accommodation establishments.
Źródło:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 145; 597-611
1641-3466
Pojawia się w:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:: Biblioteka Nauki

Artykuł

Zmień widok

na półce

Informacja

Wyszukujesz frazę "Zacłona, Tomasz" wg kryterium: Autor

Źródło danych

Dostawca treści

Kolekcja

Rok wydania

Wydawca

Temat

Autor

Typ dokumentu

Język