- Tytuł:
- The institutionalization of practice: a processual perspective on value co-creation
- Autorzy:
- Zofia, Patora-Wysocka
- Powiązania:
- https://bibliotekanauki.pl/articles/557815.pdf
- Data publikacji:
- 2016-06-30
- Wydawca:
- Uniwersytet Ekonomiczny w Poznaniu
- Tematy:
-
value co-creation
practice
spontaneous actions
institutionalization
adoption
processual approach - Opis:
- Drawing on the processual perspective in management this article explores the process of the institutionalization of new practice in the context of value co-creation. The Service-Dominant logic perspective places the notion of value creation in the interaction between an organization and its customers. Therefore the contemporary research stream shows a bias towards the notion of a customer as a crucial contributor and beneficiary in the value creation process [Vargo and Lusch 2006a, 2008]. Following recent calls for research with a holistic approach it may be assumed that there is an underdeveloped processual perspective on value co-creation that offers a cognitive framework of routines and activities performed on an everyday basis within the Giddensian structuration theory. Using the Giddensian theory value co-creation can be perceived as a platform for the adoption of new practices. The purpose of the article is to determine the role of value co-creation processes in the context of initiating and institutionalizing of new practice in an organization. A comparative case study was carried out which illustrates the thesis that spontaneous actions form an important category of initiating change within the everyday use of value co-creation.
- Źródło:
-
Economics and Business Review; 2016, 2(16), 2
2392-1641 - Pojawia się w:
- Economics and Business Review
- Dostawca treści:
- Biblioteka Nauki
Artykuł