- Tytuł:
- The innovation enterprise: creative know-how and designer concept - from the perspective of the companys strategy
- Autorzy:
- Owczarek-Korba, Karolina
- Powiązania:
- https://bibliotekanauki.pl/articles/2077399.pdf
- Data publikacji:
- 2019
- Wydawca:
- Wyższa Szkoła Finansów i Zarządzania w Białymstoku
- Tematy:
-
enterprise
innovation
know-how - Opis:
- One of the most important factor on the development in business, when we analize this subject from perspective of creative process impact, is an innovative factor. The factor of creativity means in this study, the role of development by a new product and a new concept, done by designer. Important in discussed context is meaning of the term "know-how" and how does it been understood, for example as a technological factor of innovation, which is to directly strengthen the efficiency indicator. Therefore, creative know-how and designer concept, perceived from the perspective of the company's strategy, seems to be an indispensable factor for dynamic and effective development. In consequence my reflections around the subject of the role the innovation enterprise is mainly motivated by the interest carried by the rules of the economic market, where designer’s concepts are used relatively recently in the process of building a business model for an enterprise, hence the definition of the process of product creation.
- Źródło:
-
Przedsiębiorstwo & Finanse; 2019, 3; 65-79
2084-1361 - Pojawia się w:
- Przedsiębiorstwo & Finanse
- Dostawca treści:
- Biblioteka Nauki
Artykuł