- Tytuł:
- Image development in the internet - opportunities and threats
- Autorzy:
-
Chmielewski, Z.
Tworzydło, D.
Ochmański, H. - Powiązania:
- https://bibliotekanauki.pl/articles/213160.pdf
- Data publikacji:
- 2012
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
image on the web
communicating via the Internet
blurring the image - Opis:
- The paper discusses issues related to communication via the Internet in the process of building an organization's image. The authors focus on the preparatory actions and strategic decisions that need to be taken so that long-term communication with Internet users could lead to expected results. The authors also point out to possibilities and ways of using the available tools and present in the selected case studies successful image-enhancing actions. When on 1 January 1983 a decision was taken to merge the ARPAnet and CSNET, giving rise to the nternet, hardy anyone realised the world was about to change beyond recognition. Within the two following decades the idea of computer connection reached out to practically all fields of human activity. With its ever widening availability, the new communication technology has become a natural environment for dialogue, information exchange and, consequently, the opinion forum. Today every subject hat actively functions in public space, be it a company, an institution or an individual, must think about eing present online (to a larger or lesser extent). This means, whether we like it or not, that our images co-created by the Internet.
- Źródło:
-
Prace Instytutu Lotnictwa; 2012, 5 (226); 175-182
0509-6669
2300-5408 - Pojawia się w:
- Prace Instytutu Lotnictwa
- Dostawca treści:
- Biblioteka Nauki
Artykuł