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Wyświetlanie 1-2 z 2
Tytuł:
Aktywność szkół wyższych w Polsce na rzecz rozwoju społeczności lokalnych – dyskusja wokół pojęcia trzeciej misji uczelni
Activity of higher education institutions in Poland for development of local communities: debate on third mission of higher education institutions
Autorzy:
Piotrowska-Piątek, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/955984.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
regional development
higher education institution
third mission
management of higher education institutions
rozwój regionalny
szkoła wyższa
trzecia misja
zarządzanie szkołą wyższą
Opis:
Artykuł dotyczy koncepcji tzw. trzeciej misji szkół wyższych, która obok kształcenia i prowadzenia badań naukowych staje się coraz ważniejszym wymiarem działalności akademickiej. Zasadniczym celem artykułu jest próba włączenia się w dyskusję dotyczącą zakresu pojęciowego trzeciej misji oraz jej znaczenia w działalności szkół wyższych dzięki krytycznej analizie literatury oraz prezentacji wyników badań własnych. Uzyskane wyniki wskazują, że rektorzy szkół wyższych podzielają zdanie autorki, która uważa, że trzecia misja oznacza wszystkie aktywności szkół wyższych dedykowane społecznościom lokalnym i regionalnym w obszarach: kształcenia, prowadzenia i udostępniania rezultatów badań naukowych, jak również wynikające z posiadania przez uczelnie określonych zasobów finansowych i rzeczowych. Ponadto, należy zauważyć, że aktywność uczelni w tym obszarze jest wyraźnie wyodrębniona w misjach i strategiach uczelni.
The paper discusses the concept of the third mission of higher education institutions (HEIs), which, besides education and scientific research, is becoming an increasingly important dimension of academic activity. The main aim of the paper is to contribute to the debate concerning the conceptual range of the third mission and its significance for HEIs` activities through a critical study of the literature and a presentation of the author’s own research. The results indicate that rectors share the author’s standpoint that the third mission covers all the HEIs` activities targeting local and regional communities in the fields of education, conducting and providing access to scientific research, as well as the activities resulting from HEIs’ financial and material resources. Apart from that, it is worth noticing that the third mission activities are explicitly outlined in the mission statements and strategies of HEIs.
Źródło:
Optimum. Economic Studies; 2015, 6(78); 99-109
1506-7637
Pojawia się w:
Optimum. Economic Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Usage Of Marketing Approaches In The Activities Management Of Ukrainian Higher Educational Institution
Autorzy:
Romanovskyi, Oleksandr
Strashynska, Larysa
Bevzo, Halyna
Powiązania:
https://bibliotekanauki.pl/articles/476307.pdf
Data publikacji:
2019
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
higher education institution
marketing communications
exhibition activity
market of educational services
management of educational institutions
quality of education
state standards
Opis:
It is noted that during the period of radical socio-political and economic transformations, higher education acts as the main factor determining the level of economic and social development of society. The problem of higher education is outlined, taking into account the demands of the labor market, and also focusing on supporting small and medium enterprises It is emphasized that business and higher education exist under the same conditions of dynamic transformation and transformation of society, therefore they have to adapt to real conditions of existence where the best adaptation is certified by non-state higher education institutions that are more flexible and mobile, and it is thanks to it a contradiction between the training of specialists and the demand for them in the labor market is mitigated. The strategic, long-term and short-term tasks of institutions of higher education, as well as the means of their solution, are defined. It was emphasized that the main priorities are based not on the simple accumulation of knowledge, but on the training of graduates for independent living and the ability to organize their jobs, and therefore there is a need to move from curriculum to educational programs. The peculiarities of the system of higher education in Ukraine, as well as the advantages of private institutions of higher education in view of the intensification of competition in the market of educational services, are determined. It is substantiated that ensuring the high quality of education in accordance with the requirements of state standards should be carried out taking into account national priorities. It was emphasized that the development of an effective marketing strategy by educational institutions should be based on a classic strategic planning algorithm taking into account the specifics of educational services. The stages of the strategic marketing planning process of the educational institution are considered and analyzed. The factors that need to be taken into account to ensure the quality of the marketing plan are identified. It is emphasized that among the set of marketing mix elements for educational services, the main place belongs to marketing communications, which perform informative, popularization and image functions. It is proved that all marketing communications means of higher education institutions are characterized by their own peculiarities and at the same time are closely interrelated, therefore such integration of marketing communications allows to form a clear, consistent and convincing understanding of the image of the higher education institution and its services. It is substantiated that for the effective functioning of educational institutions, taking into account the situation not only in the domestic, but also in the foreign market of educational services, the complex use of the means of marketing communications is important and its features are outlined. It has been established that in the context of the crisis situation in Ukraine, the essential tool of marketing communications are exhibitions, which provide the opportunity for personal contact with future consumers of educational services and interested persons. The essence of the educational exhibition is determined and the advantages of using exhibitions are substantiated.
Źródło:
MIND Journal; 2019, 7; 1-10
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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