- Tytuł:
- Customer Orientation Management Concept As The Innovative Way For Ukrainian Enterprises
- Autorzy:
-
Illiashenko, Sergii
Golysheva, Ievgeniia - Powiązania:
- https://bibliotekanauki.pl/articles/476227.pdf
- Data publikacji:
- 2016
- Wydawca:
- Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
- Tematy:
-
customer
customer-oriented concept
product
transition model
customer-oriented company - Opis:
- In the article the emergence of the customer-oriented business concept has been analyzed, also differences between a product-oriented enterprise and a customer-oriented company have been discussed. The advantages and disadvantages of the customer-oriented business have been defined. Problems of transition to the customer-oriented concept are grouped according to the following aspects: the state, economic players and an enterprise. As a result the model of the transition from a product-oriented enterprise to a customer-oriented enterprise is developed.
- Źródło:
-
MIND Journal; 2016, 1; 1-15
2451-4454 - Pojawia się w:
- MIND Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł