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    Wyświetlanie 1-4 z 4
    Tytuł:
    Corporate social responsibility standards: is it possible to meet diverse customer requirements?
    Autorzy:
    Sütőová, Andrea
    Kóča, Ferdinand
    Powiązania:
    https://bibliotekanauki.pl/articles/2175872.pdf
    Data publikacji:
    2022
    Wydawca:
    STE GROUP
    Tematy:
    audit
    customer requirements
    codes of conduct
    corporate social responsibility
    supply chain
    Opis:
    The purpose of the study is to review the internationally recognised CSR (Corporate Social Responsibility) standards, codes of conduct (cross-industry and industry-specific used in electronics, automotive and steel industry) and selected codes and supplier evaluation approaches applied by individual customer organisations. It also aims to identify problems related to CSR compliance demonstration from the view of supplier organization supplying its products for more industry sectors. Literature review, interview with the selected large manufacturing organisation and synthesis of information were conducted to achieve the purpose of the study. The difficulties for supplier organisations during CSR verifications and audits conducted by customers or third parties according to a variety of standards are discussed in the paper. It often results from different structure, terminology and content of the CSR standards and codes. One of the possible solutions is to create and maintain the intelligent database of CSR requirements of customer organisations. There is a lack of studies dealing with the existence of various CSR standards and codes and its impact on suppliers supplying their products to more industry sectors. The paper contributes to fill the knowledge gap and extend the existing literature.
    Źródło:
    Management Systems in Production Engineering; 2022, 1 (30); 54--61
    2299-0461
    Pojawia się w:
    Management Systems in Production Engineering
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    CSR i jego znaczenie dla kształtowania relacji z klientami – w świetle wyników badań ankietowych
    CSR and its role in forming relationships with customers – in the light of survey results
    Autorzy:
    Kauf, S.
    Tłuczak, A.
    Lysenko-Ryba, K
    Powiązania:
    https://bibliotekanauki.pl/articles/326596.pdf
    Data publikacji:
    2016
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    społeczna odpowiedzialność biznesu
    CSR
    relacje z klientami
    kreowanie marki
    corporate social responsibility
    customer relationship
    branding
    Opis:
    Społeczna Odpowiedzialność Biznesu (CSR) jest nową, dynamicznie rozwijającą się koncepcją zakładającą równowagę między trzema wymiarami – ekonomicznym, społecznym i ekologicznym. Od przedsiębiorstwa oczekuje się nie tylko pomnażania zysków, ale również pełnego spojrzenia na otoczenie i pracowników. Społeczne zaangażowanie to obecnie, poza działalnością charytatywną, odpowiedź na potrzeby społeczności. Najważniejsze jest, by przedsiębiorstwa wdrożyły procesy, dzięki którym względy społeczne, środowiskowe i etyczne oraz kwestie praw człowieka staną się stałym elementem ich działalności i strategii biznesowej.
    CSR is becoming the dominant philosophy of doing business, based on social dialogue and listening to the needs of the environment. It reflects the quest for balance between economic, social and ethical sphere of activities of each enterprise. CSR is a concept, that allows to manage business in a social interests way of the enterprise environment. Companies are expected not only to increase profit margins but also think about the environment and workers. Social involvement is currently, out of charity, answer to the needs of the community. The most important is fact, that companies have implemented processes by which social, environmental, ethical considerations and human rights issues would become a regular part of their business and business strategy.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2016, 92; 155-167
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models
    Autorzy:
    Streimikiene, Dalia
    Ahmed, Rizwan Raheem
    Powiązania:
    https://bibliotekanauki.pl/articles/19233642.pdf
    Data publikacji:
    2021
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    customer’s buying behavior
    Carroll's CSR pyramid
    corporate social responsibility
    Toda-Yamamoto causality model
    SEM-based multivariate modeling
    Opis:
    Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies debated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyramid of CSR as marketing strategies. We have also examined the influence of brand loyalty and cause-related marketing as mediating variables and technology as a moderator between dimensions of Carroll's pyramid and customers' buying behavior. Methods: We employed modified theoretical & conceptual model for evaluating the direct and indirect hypothesized relationship. We have collected 693 responses from the structured and adapted questionnaire. The survey was done among marketing and senior managers of the Asian pharmaceutical industry. We employed SEM-based multivariate modeling to examine the hypothesized relationship. Findings & value added: The finding of this research exhibited that dimensions of Carroll's pyramid of CSR have a positive and significant impact on customers' buying behavior. The results further demonstrated that brand loyalty and cause-related marketing positively and significantly impact mediators between CSR dimensions and customers' buying behavior. Finally, the technology has a significant influence as a moderator between exogenous and endogenous factors. The undertaken study demonstrated important theoretical and practical implications. The modified conceptual framework has provided several new dimensions for future researchers to use and replicate in different economic sectors. On the other hand, practitioners of the pharmaceutical industry should incorporate Carroll's CSR pyramid as business strategies to gain the trust and respect of their customers.
    Źródło:
    Oeconomia Copernicana; 2021, 12, 1; 125-157
    2083-1277
    Pojawia się w:
    Oeconomia Copernicana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Identification of customers’ purchasing behaviour profiles in the context of corporate social responsibility
    Autorzy:
    Kiliańska, Katarzyna
    Pajęcki, Michał
    Powiązania:
    https://bibliotekanauki.pl/articles/27313497.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    corporate social responsibility
    customer profile
    purchasing behaviour
    food industry
    latent class analysis
    społeczna odpowiedzialność biznesu
    profil klienta
    zachowania zakupowe
    przemysł spożywczy
    analiza klas ukrytych
    Opis:
    Purpose: The aim of the article is to identify customers' purchasing behaviour profiles on the basis of characterizing the process of making a decision to purchase a product from food industry companies’ indicators (observable variables) in the context of corporate social responsibility (CSR). Design/methodology/approach: The data for the research were collected from a survey concerning a group of 801 customers from the Świętokrzyskie Voivodeship. The resources were pre-explored and pre-processed to enable further studies. In order to obtain customers profiles, the latent class analysis (LCA) method was used. It enables identification of homogeneous groups (latent classes) of customers based on selected indicators. Findings: The impact on customers’ purchasing behaviour of 15 CSR activities undertaken by enterprises from several different groups (in relation to: environment, society, employees, contractors, and customers) was examined. Six profiles of customer purchasing behaviour were identified. They were labelled and subjected to descriptive characteristics. Research limitations/implications: The results point out the need to continue the research based on a broader countrywide data set. Practical implications: The research findings can contribute to improving the effectiveness of food industry companies in the range of CSR activities. Due to this, these companies will be able to take more effective steps to retain existing customers and acquire new ones. Social implications: Taking corporate social responsibility actions contributes to solve social and environmental problems. It can also affect the quality of life in a society. Nowadays, it is an important and developmental research area. Originality/value: The conducted study showed that latent class analysis is proper tool for analysing the qualitative data obtained in the questionnaire surveys. The work provides a vital information on the impact of corporate social responsibility activities by food industry companies on customers' purchasing behaviour.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 162; 291--313
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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