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Tytuł:
Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements
Autorzy:
Oļehnoviča, Ilze
Tretjakova, Jeļena
Liepa, Solveiga
Powiązania:
https://bibliotekanauki.pl/articles/1368380.pdf
Data publikacji:
2020-12-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
animal rights
advertisement
conceptual metaphor
multimodal metaphor
visual metaphor
Opis:
Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.
Źródło:
Research in Language; 2020, 18, 4; 441-451
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Can Anything Be Put into Any Container? A Few Remarks on Possible and Impossible Metaphors Involving Synthetic, Analytical and Unique Concepts
Autorzy:
Nasiadka, Mieczysław
Powiązania:
https://bibliotekanauki.pl/articles/888816.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
Tematy:
conceptual metaphor
cognitive linguistics
Conduit Metaphor
Opis:
The article raises important and at the same time very interesting questions about the limits and constraints on metaphors in the light of the conceptions of cognitive linguistics and some well known works like Lakoff – Johnson (1980, 1999), Turner (1990) or Krzeszowski (1997, 2006). It investigates both theoretical and practical aspects of conceptual metaphor, aiming also at identifying the apparently weak points in the reasoning of the quoted authors, especially when it comes to distinguishing between. “oneshot” and. “conventional” or even between. “possible” and. “impossible” metaphors. The author of the article tries to prove that it is very difficult to impose limitations on metaphors and brings into question, among other things, the claim that metaphorization is impossible if synthetic concepts, such as mathematical figures, are involved. In his analysis, the author refers also to the Conduit Metaphor, as seen by Reddy (1979), which seems to be very helpful in understating the processes behind the forming of other metaphorical constructions, although is often criticized by linguists as allegedly being a faulty conception structuring human communication.
Źródło:
Anglica. An International Journal of English Studies; 2013, 22/2; 113-130
0860-5734
Pojawia się w:
Anglica. An International Journal of English Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Darwin’s Metaphors. A Cognitive Semantics Analysis of the Theory of Evolution
Autorzy:
Drogosz, Anna
Powiązania:
https://bibliotekanauki.pl/articles/2020866.pdf
Data publikacji:
2016
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
Darwin
conceptual metaphor
metaphor in scientific discourse
Opis:
The objective of the paper is to present a Cognitive Semantics approach to Darwin’s theory of evolution. An analysis of the text of The Origin of Species allowed to identify a number of conceptual metaphors, such as: EVOLUTIONARY CHANGE IS A JOURNEY, MODIFICATION IS SUBSTANCE, ORGANISMS ARE FAMILY MEMBERS, RELATIONSHIPS AMONG ORGANISMS ARE STRUGGLE, and personification of natural selection. The metaphors are illustrated by excerpts from Darwin’s book. It is claimed that conceptual metaphors contribute to coherence of Darwin’s argument, help to present the theory in a comprehensive and interesting way, and have impact on evolutionary reasoning due to metaphorical entailments. The analysis provides evidence that the logic of the evolutionary theory derives partially from the logic of source domains through which the fundamental concepts of change and relationships among organisms are conceptualized. Finally, it is argued that evolutionary texts offer a rich source of well-documented materials valuable for diachronic studies of metaphor in scientific discourse, beginning with Darwin’s notebooks, through his books, and then over 150 years of evolutionary texts, both scientific and popular, by various authors. It is also believed that a Cognitive Semantics analysis can provide useful insights for better understanding the evolutionary theory as well as controversies around its presentation and reception.
Źródło:
Academic Journal of Modern Philology; 2016, 5; 31-45
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Metaphor as a persuasive tool in business strategy
Autorzy:
Drożdż, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/577096.pdf
Data publikacji:
2012
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
conceptual metaphor
business strategy
market
bridging metaphor
Opis:
The article aims to discuss the levels of application, efficiency, as well as potential dangers and methods of avoiding them which can be encountered while applying metaphors in formulating a business strategy. The theory underlying the research is the Conceptual Theory of Metaphor by Lakoff and Johnson (1980) and the analysis was based on an article presenting a new business strategy – the Blue Ocean Strategy devised by Kim and Mauborgne (2005a).
Źródło:
Linguistica Silesiana; 2012, 33; 95-103
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Metaphorische Phraseologismen in nichtwissenschaftlichen Texten mit medizinischer Thematik
Metaphorical Phraseologisms in Non-Scientific Medical Articles
Autorzy:
Gierzyńska, Marta Anna
Powiązania:
https://bibliotekanauki.pl/articles/444506.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:
conceptual metaphor
phraseologism
cognitive theory of metaphor
subordinate concepts
Opis:
This article describes the usage and occurrence of metaphorical phraseologisms and their functions in non-scientific medical articles. According to Harald Weinrich’s theory [1976] and cognitive theory of metaphors by George Lakoff and Mark Johnson [1980], metaphorical phraseologisms, as well as single metaphors can be associated with subordinate concepts. Due to high complicity of metaphors described in this article they appear in the form of constellations and have been arranged according to such concepts as: MEDICINE IS A GAME, ILLNESS IS AN ENEMY AND THERAPY IS A STRUGGLE and also SICKNESS AND LEADING TO SICKNESS IS A CRIME.
Źródło:
Acta Neophilologica; 2013, XV/2; 31-41
1509-1619
Pojawia się w:
Acta Neophilologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Translating Conceptual Metaphor: The Processes of Managing Interlingual Asymmetry
Autorzy:
Massey, Gary
Ehrensberger-Dow, Maureen
Powiązania:
https://bibliotekanauki.pl/articles/620964.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
conceptual metaphor
metaphor translation
cognitive translatology
translation process research
Opis:
Encountered at all levels of language, conceptual asymmetries between source and target languages present translators with fundamental challenges that require problem awareness, problem identification and problem solving. A case in point is conceptual metaphor in translation. Versions of conceptual metaphor theory have been applied in various productoriented studies of how translators deal with the challenge of metaphor in translation. However, there is potential in combining product-oriented approaches with techniques used to access translators’ cognitive processes, although process-oriented studies on how conceptual metaphor is re-conceptualised or re-mapped in translation are still rare. Building on an exploratory study carried out at our institute, in which findings from translation process data suggest that experience and/or training appears to be a main factor in handling conceptual metaphor, we present some salient features of re-mapping metaphor. Triangulating data from target-text products, keystroke logs and retrospective verbal commentaries collected under very similar conditions in a laboratory setting, we analyse how translators at different levels of experience handle two complex conceptual metaphors. The results appear to suggest that complex metaphor might indeed be culturespecific. They also potentially indicate that re-mapping practices are a function of experience and that re-mapping to a source-language target domain could create more uncertainty than generic-level re-mapping. Both findings hold pedagogical implications, which are discussed together with some methodological issues.
Źródło:
Research in Language; 2017, 15, 2; 173-189
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
EFL learners metaphors and images about foreign language learning
Autorzy:
Farjami, Hadi
Powiązania:
https://bibliotekanauki.pl/articles/780427.pdf
Data publikacji:
2012-03
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
conceptual metaphor
learners' images
language learners' metaphors
learners' beliefs
metaphor analysis
Opis:
In this paper, I will argue that awareness of images and metaphors held by foreign language learners about the nature of the target language and its learning can be of substantial value and provide teaching practitioners with useful insights about how to deal with various language learning problems. To elicit images which learners hold about foreign language learning, a questionnaire was given to 350 learners of English in different places in Iran. The questionnaire asked the respondents to provide images about learning a foreign language by using a sentence completion task: “Learning a foreign language is like . . .” The responses gained in 200 questionnaires were content-analyzed and the identified images and metaphors were summarized under more broad-ranging categories. The information that the metaphors and the resulting metaphorical categories provide and the theoretical interpretations which can plausibly be made are discussed in some detail and put in a cognitive-psychological perspective.
Źródło:
Studies in Second Language Learning and Teaching; 2012, 2, 1; 93-109
2083-5205
2084-1965
Pojawia się w:
Studies in Second Language Learning and Teaching
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Znaczenie metafor pojęciowych na przykładzie prawa autorskiego
The Importance of Conceptual Metaphors with Regard to Polish Copyright Law
Autorzy:
Zalewska, Monika
Powiązania:
https://bibliotekanauki.pl/articles/950071.pdf
Data publikacji:
2016-06-04
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
conceptual metaphor
lakoff-johnson
copyright law
efficiency in law
cognitive metaphor
Opis:
The problematic gap between legal and social norms exists in copyright law. The consequences of this gap are severe and include: not following copyright rules, and a big conflict between artists and recipients of a culture. In this context, copyright piracy is prevalent in Poland and legal tools aimed to protect interests of artists have failed. Copyright law might have been in sync with analogue era, but not to digital world. Identification of roots of the discrepancy between social expectations and legally binding rules might be the first step toward rectifying of situation. This article demonstrates the conceptual metaphors as a possible reason for malfunctioning the copyright law. Some metaphors treat intangible objects as tangible ones (intellectual or artistic work) and might pose difficulties mentioned above. Additionally, Larsson defined a group of metaphors in legal system. Bound with them are metaphors outside of law. For example, if law treats intellectual property as tangible property, than metaphors outside the copyright legal system, such as piracy apply. Polish copyright law in the context of Lakoff – Johnson theory of metaphors is a framework of the study.
Źródło:
Filozofia Publiczna i Edukacja Demokratyczna; 2016, 5, 1; 111-128
2299-1875
Pojawia się w:
Filozofia Publiczna i Edukacja Demokratyczna
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The biblical metaphors of sin: a cognitive-semantic perspective on the English version of the Bible
Autorzy:
Kuczok, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/2050938.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
sin
conceptual metaphor
Bible
conceptualization
preconceptual image schemas
ontological metaphor
cultural scripts
Opis:
The present paper aims at analyzing the conceptual metaphors for sin identified in the English version of the Bible. The experience of moral evil belongs to basic human experiences and in theological interpretation, its existence is the reason for the salvation brought to people by Christ. However, from the semantic point of view, the concept of sin itself is highly abstract and difficult to defi ne. In order to conceptualize that notion, people frequently employ conceptual metaphors which enable them to refer to the abstract through the use of the concrete. This study is based on the English translation of Scripture published as the New Revised Standard Version, Catholic Edition (2007[1989]). That version of Scripture is a revised edition of the famous King James Bible (1611) and it is widely used among Christians representing various denominations. The identifi ed sin metaphors are based on either sensorimotor or cultural experience. There are conceptualizations of sin that are motivated by preconceptual image schemas, ontological metaphors, and metaphors that combine cultural scripts and image schemas.
Źródło:
Linguistica Silesiana; 2018, 39; 171-186
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Conceptual metaphor of Ukrainian journalistic discourse
Autorzy:
Odynetska, Liudmyla
Powiązania:
https://bibliotekanauki.pl/articles/469929.pdf
Data publikacji:
2017-03-01
Wydawca:
Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi w Józefowie
Tematy:
metaphor
conceptual metaphor
conceptualization
cognitive linguistics
nature of metaphors
journalistic discourse
political communication
Opis:
This article is devoted to the study of the functioning thorough conceptual metaphor in journalistic discourse in the early 21st century. Metaphor is one of the most powerful instruments of knowledge, conceptualizing and categorizing of reality. Purpose. The purpose of the study is to identify pragmatic communicative and cognitive specifics conceptual metaphor in the journalistic discourse of the early 21st century. Methods include: method metaphorical modeling of conceptual metaphor; method of linguistic description; method of conceptual analysis. Results. The article examined and described pragmatic communicative and cognitive specific of conceptual metaphor in Ukrainian journalistic discourse. There were characterized different types of metaphors that operate in the language of political communication. Much attention is paid to the metaphor with conceptual sphere of nature. With their help journalists/reporters portray social and political life of the country. There were characterized different types of metaphors of nature, metaphors of natural disasters, water and land; fitomorphic and zoomorphic metaphors.
Źródło:
Intercultural Communication; 2017, 2, 1; 67-74
2451-0998
Pojawia się w:
Intercultural Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
On Conceptual Metaphors In Mathematics
Autorzy:
Pogonowski, Jerzy
Powiązania:
https://bibliotekanauki.pl/articles/1791029.pdf
Data publikacji:
2018-06-01
Wydawca:
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
Tematy:
conceptual metaphor
embodied cognition
analogy
Opis:
This paper contains a few critical remarks concerning some fundamental assumptions and claims propagated by Lakoff and Núñez in their monograph Lakoff, Núñez (2000). Our attitude is skeptical (cf. also Pogonowski,2011). We agree with the idea that conceptual metaphors may play some role in the formation of elementary mathematical notions. However, we disagree with the authors’ claim that such metaphors provide the main mechanism in the emergence of new notions in advanced mathematics.
Źródło:
Annales Universitatis Paedagogicae Cracoviensis. Studia ad Didacticam Mathematicae Pertinentia; 2017, 9; 85-98
2080-9751
2450-341X
Pojawia się w:
Annales Universitatis Paedagogicae Cracoviensis. Studia ad Didacticam Mathematicae Pertinentia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Metaphorische Konzeptualisierung von Covid-19 am Beispiel eines populärwissenschaftlichen Online-Berichts
Metaphorical Conceptualization of Covid-19 on the Basis of a Popular Science On-line Article
Autorzy:
Gierzyńska, Marta Anna
Powiązania:
https://bibliotekanauki.pl/articles/2141907.pdf
Data publikacji:
2022-06-30
Wydawca:
Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:
conceptual metaphor
medicine
Covid-19
Opis:
Medicine and its secrets have always enthralled human beings, especially when the focus point is on illnesses and possible treatment. The pandemic of Sars-Cov-2 determined our lives. The amount of news associated with the epidemiological crisis substantiates the statement that there is still much that is unknown in this matter. Assuming that the unknownshould be explained via something familiar, I consider the application of the conceptual metaphor. The aim is to investigate its presence and usefulness in the description and understanding of abstract conceptual domains such as illness and its course, therapy and treatment, as well as coronavirus and its form.
Źródło:
Acta Neophilologica; 2022, 2, XXIV; 73-88
1509-1619
Pojawia się w:
Acta Neophilologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
„Życie na poczekaniu” Wisławy Szymborskiej w rosyjskim tłumaczeniu (o międzykulturowej roli przekładu)
„Życie na poczekaniu” by Wisława Szymborska in its translation into Russian (on the intercultural role of translation)
Autorzy:
Rycielska, Beata
Powiązania:
https://bibliotekanauki.pl/articles/665350.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
kultura społeczna
przekład
metafora pojęciowa
metafora obrazowa
social culture
translation
conceptual metaphor
metaphor imaging
Opis:
Translation-wise, the article draws attention to what may connect different but related cultures. It refers to the basic assumptions of cognitive grammar of Ronald W. Langacker and the idea of the conceptual metaphor of George Lakoff and Mark Johnson, which have been applied in the theory and practice of translation by Elżbieta Tabakowska. Tertium comparationis of the comparison of translation series with the title poem of Wisława Szymborska is constituted by the metaphor of life. The said comparison reveals the unification of conceptualization of this abstract and universal category. The translation, thus, brings closer to the target culture a fragment of the array of notions applied by the Nobel laureate reflected in the original.
Na przykładzie przekładu artykuł zwraca uwagę na to, co może łączyć różne, lecz pokrewne kultury. Odwołuje się do podstawowych założeń gramatyki kognitywnej Ronalda W. Langackera oraz koncepcji metafory pojęciowej George’a Lakoffa i Marka Johnsona, które w teorii i praktyce przekładu zastosowała Elżbieta Tabakowska. Tertium comparationis porównania serii przekładowej z tytułowym wierszem Wisławy Szymborskiej stanowi metafora życia. Porównanie odkrywa wspólnotę konceptualizacji tej abstrakcyjnej i uniwersalnej kategorii. Przekład przybliża swej kulturze odzwierciedlony w oryginale fragment świata pojęć Noblistki.
Źródło:
Acta Universitatis Lodziensis. Folia Linguistica Rossica; 2016, 12; 111-125
1731-8025
2353-9623
Pojawia się w:
Acta Universitatis Lodziensis. Folia Linguistica Rossica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Communicating Conflict: Language of “War” in Tennessee’s Struggle with Evolution
Autorzy:
Barczewska, Shala
Powiązania:
https://bibliotekanauki.pl/articles/1365402.pdf
Data publikacji:
2017
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
conceptual metaphor
semantic domain
discourse analysis
Opis:
The debate over teaching evolution in the US is often construed in terms of a metaphorical war. As the conflict first drew national attention with the 1925 trial of John T. Scopes in Tennessee, and again returned to Tennessee in 2012 with the passage of a science education bill, we believe that analyzing the language used to describe these events will improve understanding of how this conflict is communicated. Our analysis draws on the conceptual metaphor theory proposed by Lakoff and Johnson (1980a) and suggests that participants on either side of the debate view the conflict according to a “just war scenario” (1991). This construal intensifies the moral weight of the conflict, making compromise and dialogue more difficult. The introduction outlines the history of the conflict, which is followed by a description of research conducted to date. section 3 explains the questions addressed in the paper, section 4 presents the conceptual metaphor theory, and section 5 describes the materials analyzed. The results are divided into two parts: section 6.1 looks at articles from the 1920s; section 6.2 looks at articles from 2012. Discussion of the results can be found in section 7 and is followed by ideas for future research.
Źródło:
Academic Journal of Modern Philology; 2017, 6; 39-54
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Didactic potential of metaphors used in medical discourse
Autorzy:
Karska, Katarzyna
Prażmo, Ewelina
Powiązania:
https://bibliotekanauki.pl/articles/1040230.pdf
Data publikacji:
2017-12-30
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II
Tematy:
specialist language
conceptual metaphor
didactics
medicine
Opis:
Specialist languages should be straightforward and unambiguous. In areas such as law, business or medicine precision and to-the-point wording is required. However, in order to facilitate the description of complicated matters, and especially in expert to non-expert communication, unexpected strategies, e.g. metaphorisation, are used. Conceptual metaphor theory, as initially introduced by Lakoff and Johnson (cf. Lakoff & Johnson, 1980) states that human beings tend to think in metaphors, i.e. we are engaged in constant search of similarities between concepts. This drive for pattern recognition helps us understand the unknown in terms of the familiar, the abstract in terms of the concrete. Most conceptual metaphors are grounded in our physical experience of the world, which means that we draw from this familiar experience while creating metaphorical mappings to the complex, abstract concepts. Controversial as it may seem, the same process applies to understanding professional terms and scientific notions, and as a result the language of law, business, medicine, etc. is heavily metaphorical in nature. In our presentation we focus on medicine alone and analyse a corpus of medical text in search of conceptual metaphors. We claim, that rather than obscuring the message, metaphors actually make it clearer and more precise. They enrich conceptualisation, structure the semantics of the message and serve a number of pragmatic functions, esp. in doctor to patient communication. By choosing a certain metaphor, the message may e.g. be softened in order to lessen the impact it has on the recipient. Moreover, it may be more easily understood if it is built on an adequate conceptual metaphor. Many metaphors used in the medical discourse are based on multimodal representations e.g. descriptions of diseases often invoke the imagery of food including its shape, colour, texture, and smell. Such multimodality of representation (cf. Forceville, 2009 and online) engages a number of cognitive faculties for the construction of a complex conceptualisation and in this way helps us gain better understanding of the concepts described. We claim that conceptual metaphor and esp. pictorial metaphor is a very effective tool used in didactics and its use is perfectly justified in scientific discourses, including the medical discourse. Therefore, in our presentation we analyse pictorial metaphors found in medical discourse and in the field of radiology in particular.
Źródło:
Linguistics Beyond and Within; 2017, 3; 102-116
2450-5188
Pojawia się w:
Linguistics Beyond and Within
Dostawca treści:
Biblioteka Nauki
Artykuł
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