- Tytuł:
- The CRM system and its role in raising the competitiveness of enterprises
- Autorzy:
-
Dewicka, Aleksandra
Trziszka, Michał
Ziomek, Joanna - Powiązania:
- https://bibliotekanauki.pl/articles/957567.pdf
- Data publikacji:
- 2019
- Wydawca:
- Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
- Tematy:
-
CRM
competition
entrepreneurship
customer relations - Opis:
- The globalisation of countries’ economies and the growth of the market in the West are becoming important factors determining the activity of enterprises. In this changing economic environment, the search for new sources of concurrency advantage often determines the survival and development of an enterprise. Knowledge about the market, speed of decisions, innovations and customer relationship management (CRM) are becoming some of the key success factors. Following an analysis of the literature, this article presents the essence and definition as well as the benefits of CRM in terms of raising the competitiveness of enterprises for which the client plays a leading role.
- Źródło:
-
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 2; 17-24
0459-9586 - Pojawia się w:
- Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
- Dostawca treści:
- Biblioteka Nauki
Artykuł