- Tytuł:
-
The ethical dilemmas in marketing the positive idea and its desirable and undesirable consequences
Etyczne dylematy marketingu – pozytywna idea oraz jej pożądane i niepożądane skutki - Autorzy:
- Wozniczka, J.
- Powiązania:
- https://bibliotekanauki.pl/articles/971076.pdf
- Data publikacji:
- 2016
- Wydawca:
- Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
- Tematy:
-
marketing
economic and social consequences of marketing actions
ethics
company social responsibility
stakeholders
ethical decision-making - Opis:
- The article deals with the issue of intended and unintended socio-economic consequences of marketing actions. Marketing concept is a positive idea of creating value for customers and other stakeholders, but the results of marketing decisions may be both positive and negative for company’s environment. The arguments for positive effects of marketing are presented, as well as the evidence for unethical marketing practices and its negative consequences. Assuming that the need to consider interests of different companies’ stakeholders is increasing, the concept of stakeholder orientation, as a broadening of the market orientation, is discussed. Finally the selected modelsof ethical marketing decision-making are presented.
- Źródło:
-
Acta Scientiarum Polonorum. Oeconomia; 2016, 15, 4
1644-0757 - Pojawia się w:
- Acta Scientiarum Polonorum. Oeconomia
- Dostawca treści:
- Biblioteka Nauki
Artykuł