Wszystkie pola: valuation methods - Katalog OPAC zbiorów

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Tytuł:: COMPARISON OF SELECTED INTERNATIONALLY RECOGNIZED BRAND VALUATION METHODS
Autorzy:: Krizanova, Anna
Janoskova, Katarina
Powiązania:: https://bibliotekanauki.pl/articles/489113.pdf
Data publikacji:: 2017
Wydawca:: Instytut Badań Gospodarczych
Tematy:: brand
brand value
brand valuation
brand valuation method
Opis:: Research background: There are many consultative groups and market research companies on the market that have also brand valuation included in their service portfolios. Such companies tend to adopt their own unique approaches to value brands to face increasing competition, which is also reinforced by the fact that brand constitutes the company's most valuable commercial and intangible assets. The paper compares selected internationally recognized brand valuation methods, using the mathematical statistics apparatus (Pearson and Spearman correlation coefficients), on the sample of 12 global well-known brands (Apple, Google, Microsoft, Coca-Cola, Facebook, Toyota, IBM, Disney, McDonald's, General Electric, Samsung and Amazon). Purpose of the article: The aim is to analyze the brand values and the methods applied for possible deviations, and identify whether they are statistically significant and/or find any statistical correlation, or eventually recognize them as totally different and independent approaches. Methods: The analysis is carried out by pairwise comparison of selected brand values provided by selected consultative companies (Forbes, Interbrand, Brand Finance and Millward Brown). The degree of correlation of brand values provided by respective consultative groups is calculated using the following correlation coefficients: Pearson's correlation coefficient and its modified non-parametric version involving ordinals — Spearman's rank correlation coefficient. Findings & Value added: The analysis proved the highest correlation of the brand values provided by the Forbes and Interbrand; Subsequently, a trend analysis is carried out to determine the development over time, identifying the most striking development in the brand values provided by Millward Brown (BrandZTM) for the period 2013–2016.
Źródło:: Oeconomia Copernicana; 2017, 8, 1; 99-110
2083-1277
Pojawia się w:: Oeconomia Copernicana
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Brand valuation: an innovative approach based on the risk difference
Autorzy:: Skalický, Roman
Meluzín, Tomáš
Zinecker, Marek
Powiązania:: https://bibliotekanauki.pl/articles/19233643.pdf
Data publikacji:: 2021
Wydawca:: Instytut Badań Gospodarczych
Tematy:: brand valuation
valuation methods
risk difference
Net Present Value
NPV
IRR
Opis:: Research background: Among academicians, a growing interest in brand valuation methods can be observed since the 1980s, when it became obvious that firms have off-balance sheet assets which have a significant effect on their value. Moreover, in a number of cases, the need to value the brand arises due to the reporting requirements or transactional and other intrafirm reasons. The existing methods used so far have commonly focused on changes in variables such as sale prices, changes in customer behaviour, or sales volumes and very often lead to different results, even when valuing the same brand. We believe that the risk factor has been neglected in these methods, although having a significant impact on the brand valuation. Purpose of the article: The aim of this paper is to formulate an alternative brand valuation approach based on the risk difference. This is defined as the difference between the risk to which a producer with a certain brand is exposed and the risk of the producer without a brand. Methods: Firstly, a set of assumptions was defined concerning the issue what conditions are required to be applied to use the proposed methodological approach. Next, the concept itself is formulated and tested while using the case study approach. Hence, in conditions of a model company, the method was verified with specific data. The results were also compared with the reproduction cost approach. Findings & value added: This paper presents a novel brand valuation method based on the risk difference. Building on a thought experiment, we compare an incumbent with a brand rather than with an average producer, which is a commonly used approach, with a new entrant to the market. We argue that in comparison to existing methods, our methodological approach reduces the number of unobservable inputs in the brand valuation process, and thus increases the accuracy and reliability of its results. Our method supports both researchers and practitioners to establish a better understanding between the well-established financial theories and new directions in brand valuation research.
Źródło:: Oeconomia Copernicana; 2021, 12, 1; 159-191
2083-1277
Pojawia się w:: Oeconomia Copernicana
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Wycena marki metodą dochodową na przykładzie przedsiębiorstwa usługowego – studium przypadku
Brand valuation by using income method for example service companies – case study
Autorzy:: Węgrzyn, H.
Bołtuć, P.
Powiązania:: https://bibliotekanauki.pl/articles/323552.pdf
Data publikacji:: 2017
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:: wycena marek
metody wyceny marek
średnioważony koszt kapitału
zdyskontowane przepływy pieniężne
brand valuation
brand valuation methods
weighted average cost of capital
discounted cash flow
Opis:: W coraz większej mierze wartości niematerialne, w tym marka, decydują o możliwościach rozwojowych firmy. Inwestycje w budowę marki są nierzadko bardzo znaczące, natomiast efekty przynoszone przez markę, bywają trudne do uchwycenia. Nie jest zatem łatwo zauważyć i zmierzyć explicite materialne rezultaty marki, a korzyści przynoszone przez nią bywają często odległe w czasie. Celem artykułu jest zaprezentowanie autorskiego algorytmu wyceny marki za pomocą metody dochodowej na przykładzie marki Xantra dla spółki Armis, działającej w branży usługowej, zajmującej się sprzedażą sprzętu RTV, elektroniki i sprzętu komputerowego.
In the increasingly intangible assets, including brand, determine the capabilities of the company's development. Investments in brand building are often very significant nevertheless the effects brought by the brand may be difficult to capture. Accordingly, it is not easy to notice and measure explicit material results of brand, and the brand benefits often tend to be deferred as long-term. This article presents the author's algorithm brand valuation for Xantra a company operating in the service industry, engaged in selling consumer electronics, electronics and hardware by using the income method.
Źródło:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2017, 100; 539-551
1641-3466
Pojawia się w:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:: Biblioteka Nauki

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