- Tytuł:
- Effects of social marketing on attitudes and behavior related to road traffic in Hanoi city
- Autorzy:
-
Nhung, Ngo Thi Hong
Hai, Do Huu
Dung, Vu Tri
Thong, Le Ngoc
Trung, Pham Quang
Cuong, Nguyen Hung - Powiązania:
- https://bibliotekanauki.pl/articles/27314064.pdf
- Data publikacji:
- 2023
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
social marketing
attitude
behavior
road traffic
marketing społeczny
postawa
zachowanie
ruch drogowy - Opis:
- Dangerous and risky actions while traveling on traffic routes that threaten the health, spirit and life of vehicle drivers and others. However, to raise community awareness, make them care about traffic safety behavior takes time and influence attitudes to create behavior change in a sustainable way. Research based on Ajzen’s theory of planned behavior [1, 2] and the theory of social marketing was conducted to identify the factors influencing the road traffic attitudes and behaviors of people in Hanoi and the degrees of their influence. The results show that road traffic attitudes are affected, in descending order, by partnership, resources, distribution, promotion, price, product, and public. The road traffic behavior of people is determined, in descending order, by age, moderator variables (the law and the validity of the law and weather), attitude, and education level. Based on the results, several recommendations to government officials and policymakers have been made.
- Źródło:
-
Transport Problems; 2023, 18, 1; 193--202
1896-0596
2300-861X - Pojawia się w:
- Transport Problems
- Dostawca treści:
- Biblioteka Nauki
Artykuł