- Tytuł:
-
Metody statystyczne w segmentacji rynku
The statistical methods used in market segmentation - Autorzy:
- Dębkowska, K.
- Powiązania:
- https://bibliotekanauki.pl/articles/399168.pdf
- Data publikacji:
- 2010
- Wydawca:
- Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
- Tematy:
-
badania rynku
segmentacja rynku
analiza skupień
drzewa klasyfikacyjne
analiza korespondencji
market research
market segmentation
cluster analysis
classification trees
correspondence analysis - Opis:
- This article aims to present selected statistical methods that can be used in market research, particularly in market segmentation. Through the study (analysis) we understand the market science-based recognition of the market mechanism, structure, condition and development of its components in order to create the conditions for decision making. Market analysis is to create the conditions for decision-making within the marketing management. Is posed by the requirement that the analysis was not only a diagnosis of current market conditions and its past states, but also to represent a vision for the future. This forces the use of appropriate research methodology. No doubt the methods that significantly meet the above requirements are posed statistical methods. The paper will be presented including multivariate statistical methods that allow consumers to explore their needs, preferences, behavior in the market. The article presents the following statistical methods: cluster analysis, classification trees, correspondence analysis. The study was conducted among clients lingerie market.
- Źródło:
-
Ekonomia i Zarządzanie; 2010, 2, 4; 183-193
2080-9646 - Pojawia się w:
- Ekonomia i Zarządzanie
- Dostawca treści:
- Biblioteka Nauki
Artykuł