- Tytuł:
-
Ukształtowanie leksykalne komunikatu reklamowego a płeć odbiorcy
Forming the Lexis of the Advertising Message Versus the Sex of the Addressee - Autorzy:
- Majerowski, Adam
- Powiązania:
- https://bibliotekanauki.pl/articles/1953903.pdf
- Data publikacji:
- 2004
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
komunikat reklamowy
leksyka
adresat
płeć
biolekt
advertising message
lexis
addressee
gender
biolect - Opis:
- The article deals with the lexis of the advertising texts and its relation to the process of the distribution of respective languistic elements according to the sex of the addressee. Fallowing a meticulous analysis, it has been established that the lexis of the advertising texts (the general vocabulary) is organised in several groups: the general vocabulary (the lexis found in all advertising texts in question), the feminine vocabulary (the lexis appearing only in the advertising texts directed to women), the masculine vocabulary (the lexis observed only in the advertising texts addressed to men). The feminine and the masculine vocabularies form a collection of words that can be seen as characteristic group of lexical items. The characteristic (distinctive from others) set of vocabulary has been extensively analysed in relation to its semantics. As a result, several lexical fields have been specified. The lexis of the advertising texts addressed to women has been grouped in three fields: “a person / a woman”, “the senses”, “the beauty”. The lexis of the advertising texts directed to men has been grouped in two categories: “a person / a man”, “the action”. The differences existing in the advertising texts (addressed to men and women respectively) are parallel to different variants (forms) of the modern Polish language, functioning as so-called biolects established with reference to sex.
- Źródło:
-
Roczniki Humanistyczne; 2004, 52, 6; 77-111
0035-7707 - Pojawia się w:
- Roczniki Humanistyczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł