- Tytuł:
- Is the Community of Łódź Informed about Living in Creative City? City of Łódź Branding Strategy and Its Perception
- Autorzy:
- Sokołowicz, Mariusz E.
- Powiązania:
- https://bibliotekanauki.pl/articles/591524.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Postrzeganie miasta
Promocja miasta
Strategia rozwoju regionalnego
Wizerunek miasta
City image
City perceive
City promotion
Regional development strategy - Opis:
- In the recent years, one can observe a growing interest in the creativity and its role in local and regional development. Creative businesses, industries, cities or regions seem to be not only a new trend but simply a fashion among both researchers and policy makers. Also the city of Łódź did not resist the desire to base a development on creative industries. Thus, in 2011, a strategy of building a brand of creative city was launched. After two years, a time for monitoring the first effects of the strategy has come. This paper is a description of the results of a interview-based research conducted among the dwellers of agglomeration of Łódź, aiming at verification of the reconcilability of new city brand and thus - an effectiveness and efficacy of this new direction of promoting the city of Łódź.
- Źródło:
-
Studia Ekonomiczne; 2013, 149; 256-267
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł