- Tytuł:
-
Perspektywy rozwoju marketingu politycznego
Prospects for the Development of Political Marketing - Autorzy:
- Jaśniok, Michał
- Powiązania:
- https://bibliotekanauki.pl/articles/588748.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Marketing
Marketing polityczny
Polityka
Political marketing
Politics - Opis:
- In the article a hypothetical / predicted scenarios of the evolution of political marketing are presented as a consequence of the various phases of evolution of the market structure. The author presents in particular: (1) an analysis of development processes in politics as a philosophical issue, referring to the concept of Hegel, (2) reveals political processes from holistic perspective, (3) identifies the different phases of development of market evolution, (4) presents the in-depth hypotheses and (5) justify it by creating matrix of probability and significance various trends for the political market.
- Źródło:
-
Studia Ekonomiczne; 2014, 194; 54-77
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł