- Tytuł:
-
Strategie komunikacji marketingowej przedsiębiorstw działających na rynkach zagranicznych
Marketing Communication Strategies of Companies that are Available on Foreign Markets - Autorzy:
- Janeczek, Urszula
- Powiązania:
- https://bibliotekanauki.pl/articles/588333.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Informacja marketingowa
Komunikowanie marketingowe
Komunikowanie w przedsiębiorstwie
Rynki zagraniczne
Communication in organisation
Foreign markets
Marketing communication
Marketing information - Opis:
- Nowadays, more and more companies run their business on foreign markets. It happens very often that communication with foreign environment decides about a given company's success. Companies are still looking for new ways to attract people's attention. To add, companies want their marketing offer to be the most attractive and effective for customers. A wide area of research was given to this issue. In this report there are shown not only theoretical researches about choosing marketing communication strategy (standardization or adaptation), but there are also shown current research results of direct Polish companies that are available on the European Union market.
- Źródło:
-
Studia Ekonomiczne; 2013, 140; 22-41
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł