- Tytuł:
-
Zagraniczna ekspansja krajowych producentów marek własnych detalistów jako pochodna uczestnictwa w międzynarodowych targach specjalistycznych
International Expansion of Domestic Manufacturer of Private Labels as a Consequence of Their Participation in International Specialist Trade Fair - Autorzy:
- Spyra, Zbigniew
- Powiązania:
- https://bibliotekanauki.pl/articles/589425.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Handel detaliczny
Handel międzynarodowy
Marka
Marka handlowa
Targi
Brand
Fair
International trade
Private label
Retail trade - Opis:
- In the article the author emphasizes that a dynamic development of private labels' market of retailers can be crucial for Polish producers building their market position internationally based on their cooperation with retailing chains, whom they offer their own private labels. It was shown that participation as an exhibitor in private labels' trade fair, including the most prestigious one, PLMA (Private Label Manufacturer's Association) "World of Private Label" in Amsterdam is becoming more popular and valued by domestic producers, as it is an instrument which helps them not only to increase the scope of exports and recognition of their products on the foreign markets but also to extend their current cooperation with foreign partners.
- Źródło:
-
Studia Ekonomiczne; 2013, 172; 216-225
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł