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Wyświetlanie 1-4 z 4
Tytuł:
Automation Marketing in research unit - real value or effectiveness fantasy
Marketing Automation w jednostce badawczej - realna wartość czy mrzonka skuteczności
Autorzy:
Jarosławska-Sobór, Sylwia
Dulewski, Mateusz
Wasilewski, Filip
Powiązania:
https://bibliotekanauki.pl/articles/1343161.pdf
Data publikacji:
2019
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
marketing
automation
MA
lead generation
automatyzacja
Opis:
The aim of the article is to present the issue of Marketing Automation (MA, automation of marketing) and the possibilities of its use in the operational activity of research and scientific entities. MA is a modern, advanced technological solution aimed at improving marketing processes and wider use of data on the market and customers. In recent years it has been one of the most important trends in modern marketing, at the same time posing a real challenge for organizations operating in the field of science and research. The article discusses the experience of the Central Mining Institute, related to the implementation of solutions such as Marketing Automation, treated here as a case study.
Celem artykułu jest przedstawienie zagadnienia Marketing Automation (MA, automatyzacja marketingu) oraz możliwości jego wykorzystania w działalności operacyjnej jednostek badawczych i naukowych. MA to nowoczesne, zaawansowane rozwiązania technologiczne, których celem jest usprawnienie procesów marketingowych i szersze wykorzystanie danych o rynku i klientach. W ostatnich latach jest jednym z najważniejszych trendów współczesnego marketingu, stanowiąc jednocześnie prawdziwe wyzwanie dla organizacji działających w obszarze nauki i badań naukowych. W artykule omówione zostały doświadczenia Głównego Instytutu Górnictwa, związane z wdrażaniem rozwiązań typu Marketing Automation, potraktowane tu jako studium przypadku.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2019, 4(34); 21-42
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
FID-MA XTEA : Cost-Effective RFID-Mutual Authentication Design Using XTEA Security on FPGA Platform
Autorzy:
Anusha, R.
Shastrimath, V. Veena Devi
Powiązania:
https://bibliotekanauki.pl/articles/2055271.pdf
Data publikacji:
2021
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
RFID
mutual authentication
MA
XTEA
FPGA
NFC
EPC
encryption
reader
tag
CBC mode
Opis:
RFID systems are one of the essential technologies and used many diverse applications. The security and privacy are the primary concern in RFID systems which are overcome by using suitable authentication protocols. In this manuscript, the cost-effective RFID-Mutual Authentication (MA) using a lightweight Extended Tiny encryption algorithm (XTEA) is designed to overcome the security and privacy issues on Hardware Platform. The proposed design provides two levels of security, which includes secured Tag identification and mutual authentication. The RFID-MA mainly has Reader and Tag along with the backend Server. It establishes the secured authentication between Tag and Reader using XTEA. The XTEA with Cipher block chaining (CBC) is incorporated in RFID for secured MA purposes. The authentication process completed based on the challenge and response between Reader and Tag using XTEA-CBC. The present work is designed using Verilog-HDL on the Xilinx environment and implemented on Artix-7 FPGA. The simulation and synthesis results discussed with hardware constraints like Area, power, and time. The present work is compared with existing similar approaches with hardware constraints improvements.
Źródło:
International Journal of Electronics and Telecommunications; 2021, 67, 4; 623--629
2300-1933
Pojawia się w:
International Journal of Electronics and Telecommunications
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Analysis of the changes to land use in selected municipalities of Lublin metropolitan area, based on remote sensing data
Autorzy:
Kwoczyńska, Bogusława
Sroka, Wojciech
Sikora, Kamila
Powiązania:
https://bibliotekanauki.pl/articles/100440.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Rolniczy im. Hugona Kołłątaja w Krakowie
Tematy:
satellite imagery
land cover
metropolitan area
MA
zdjęcie satelitarne
pokrycie terenu
obszar metropolitalny
Opis:
The aim of the study was to diagnose the main trends of the changes in land cover around the urban agglomerations, as illustrated with the example of Lublin, over the last twenty years (1998–2016), as well as their statistical and graphical presentation in the form of digital maps compilation. The project was conducted on the basis of the remote sensing data: RapidEye and LANDSAT 5 TM satellite imagery from three temporal records (1998, 2009–11, 2016–17). Detailed research was carried out in purposefully selected municipalities. The performed analyses showed that in the studied municipalities some changes in the use of arable land and grassland occurred. The largest loss in terms of area share was recorded mainly in the arable land. At the core of the metropolitan area, i.e. in the city of Lublin, over the last 20 years the share of arable land in the total area decreased by almost 11 percentage points (p.p.). In the municipalities located directly at the border with Lublin, this loss was much lower, and was equal 4–5 p.p. Slightly larger changes occurred in municipalities located further from the core, where both in the category of very good and slightly weaker natural conditions, losses of arable land were greater than in municipalities located directly at the core’s border of the metropolitan area (MA).
Źródło:
Geomatics, Landmanagement and Landscape; 2019, 4; 73-91
2300-1496
Pojawia się w:
Geomatics, Landmanagement and Landscape
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Synthesis And Electrochemical Characteristics Of Mechanically Alloyed Anode Materials SnS2 For Li/SnS2 Cells
Synteza mechaniczna i charakterystyka elektrochemiczna materiałów anodowych SnS2 dla ogniw Li/SnS2
Autorzy:
Hong, J. H.
Liu, X. J.
Park, D. K.
Kim, K. W.
Ahn, H. J.
Ahn, I. S.
Powiązania:
https://bibliotekanauki.pl/articles/356903.pdf
Data publikacji:
2015
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
MA
Li/SnS2 cell
PCA
wet milling process and electrochemical characteristics
ogniwa Li/SnS2
charakterystyka elektromechaniczna
Opis:
With the increasing demand for efficient and economic energy storage, tin disulfide (SnS2), as one of the most attractive anode candidates for the next generation high-energy rechargeable Li-ion battery, have been paid more and more attention because of its high theoretical energy density and cost effectiveness. In this study, a new, simple and effective process, mechanical alloying (MA), has been developed for preparing fine anode material tin disulfides, in which ammonium chloride (AC), referred to as process control agents (PCAs), were used to prevent excessive cold-welding and accelerate the synthesis rates to some extent. Meanwhile, in order to decrease the mean size of SnS2 powder particles and improve the contact areas between the active materials, wet milling process was also conducted with normal hexane (NH) as a solvent PCA. The prepared powders were both characterized by X-ray diffraction, Field emission-scanning electron microscopeand particle size analyzer. Finally, electrochemical measurements for Li/SnS2 cells were takenat room temperature, using a two-electrode cell assembled in an argon-filled glove box and the electrolyte of 1M LiPF6 in a mixture of ethylene carbonate(EC)/dimethylcarbonate (DMC)/ethylene methyl carbonate (EMC) (volume ratio of 1:1:1).
Źródło:
Archives of Metallurgy and Materials; 2015, 60, 2B; 1191-1194
1733-3490
Pojawia się w:
Archives of Metallurgy and Materials
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-4 z 4

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