- Tytuł:
- Mass Customization in Apparel Industry - Implication of Consumer as Co-Creator
- Autorzy:
-
Grimal, Laurent
Guerlain, Philippe - Powiązania:
- https://bibliotekanauki.pl/articles/522497.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Przemysł odzieżowy
Masowa indywidualizacja
Konsumpcja Zachowania konsumenta
Clothing industry
Mass customization
Consumption
Consumer behaviour - Opis:
- Mass customization in production and operations management as a process of integrating standardization principles with customization seems to expand this last years in a great number of developed countries. Major companies like Dell, Motorola, Hewlett-Packard, General Motors, Ford, Nike, Reebok, Levis, and others are experimenting and implementing this process in their production and operations facilities. In this paper, our interest will concern the mass customization process in the apparel industry with the using of 3D body digitizers. The paper explores the concept of mass customization, focuses on methods to achieve mass customization in the apparel industry and discusses the consequences on the supply chain, on employment and on the ecological impact.(fragment of text)
- Źródło:
-
Journal of Economics and Management; 2014, 15; 105-121
1732-1948 - Pojawia się w:
- Journal of Economics and Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł