- Tytuł:
- Creating New Trends in International Marketing Communication
- Autorzy:
- Grybś, Marta
- Powiązania:
- https://bibliotekanauki.pl/articles/522244.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Komunikowanie marketingowe
Kreatywność
Agencje reklamowe
Marketing
Marketing communication
Creativity
Advertising agency - Opis:
- The aim of this paper is to investigate and provide deep understanding of the process of creating new trends in international marketing communication. The hypothesis of the paper is that there is an ongoing process of creating new trends in international marketing communication conducted by international advertising agencies. There will be presented several most reliable and up-todate definitions, concepts and theories. The new trends which appeared in the international marketing communication practice will be discussed on the examples of winners of Cannes Lions Creativity Contests.(fragment of text)
- Źródło:
-
Journal of Economics and Management; 2014, 15; 155-173
1732-1948 - Pojawia się w:
- Journal of Economics and Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł