- Tytuł:
- Interactive Shopping Aids Usage by Consumers as a Way to Reduce Shopping Risk
- Autorzy:
-
Mącik, Radosław
Nalewajek, Monika - Powiązania:
- https://bibliotekanauki.pl/articles/588738.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Klient
Ryzyko
Customer
Risk - Opis:
- Interactive shopping aids (ISA) became widely used by consumers in recent years. Paper presents results from two samples: conducted in 2012 and 2008. Some direct comparisons are made. Declared frequency of ISA usage was the base for analysis of demographic and psychographic variables influence on it with possible interactions. There was also path model utilized. Main findings include: growth of ISA usage popularity with fall of average frequency for particular ISA; age as main factor explaining ISA usage.
- Źródło:
-
Studia Ekonomiczne; 2013, 151; 107-118
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł