- Tytuł:
- E-consumers against the Risk of a Failed Purchase
- Autorzy:
- Maciejewski, Grzegorz
- Powiązania:
- https://bibliotekanauki.pl/articles/593276.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Klient
Ryzyko
Customer
Risk - Opis:
- In a common opinion, online shopping is considered more risky than traditional shopping in regular shops. The results of research presented in this article constitute an attempt to look at the issue from a wider perspective. In the article, the following questions have been answered: What apprehensions and doubts accompany e-consumers while making online shopping? Which are the most important for them? What are consumers doing to reduce the risk of a failed purchase? And also how much are e-consumers aware of their rights.
- Źródło:
-
Studia Ekonomiczne; 2013, 151; 119-131
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł