- Tytuł:
-
Nowe media elektroniczne w promocji usług prawniczych
New electronic media in the promotion of legal services - Autorzy:
- Mikołajczyk, Alicja
- Powiązania:
- https://bibliotekanauki.pl/articles/901912.pdf
- Data publikacji:
- 2013
- Wydawca:
- Gdańska Wyższa Szkoła Humanistyczna
- Tematy:
-
services marketing
on-line marketing
marketing legal services
Internet
electronic media
social media
legal market
marketing usług
marketing usług prawniczych
media elektroniczne
komunikacja internetowa
media społecznościowe - Opis:
- This article describes accessible means of marketing legal services under restrictive regu-lations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The article presents legal restrictions in the market, with em-phasis to fundamental barriers that prevent implementation of traditional marketing tools and techniques broadly available in market communication. The second part presents selected tools of online marketing applicable in promotion of legal services, exemplified with their use in practice.
- Źródło:
-
Studia Gdańskie. Wizje i rzeczywistość; 2013, 10; 197-207
1731-8440 - Pojawia się w:
- Studia Gdańskie. Wizje i rzeczywistość
- Dostawca treści:
- Biblioteka Nauki
Artykuł