- Tytuł:
-
Społeczno-ekonomiczne aspekty organizacji imprez sportowych
Socioeconomic aspects of the organizationof sporting events - Autorzy:
- Żuryński, Rajmund
- Powiązania:
- https://bibliotekanauki.pl/articles/422553.pdf
- Data publikacji:
- 2013
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
event
innovativeness
logistics
economy
Euro 2012 - Opis:
- The growth of demand for large sporting events caused that the process of organizing this type of events has become extremely complicated and toilsome. This is a result of rising public expectations with regard to participation in the mega events which are characterized by unpredictability, complication, and provides fans with a lot of emotions, sense of fulfillment, loyalty and satisfaction. Innovativeness and the using of logistics as a concept to optimize the processes associated with the gala are a key success factors according to sporting event which the author has analyzed and interpreted. The article contains an example of Euro 2012, as a large-scale sporting event that except economical benefits has promoted Poland as an attractive brand.
- Źródło:
-
Nauki Społeczne; 2013, 2 (8); 254-269
2080-6019 - Pojawia się w:
- Nauki Społeczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł