Temat: Market effectiveness - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Ocena efektywności wybranych strategii inwestowania cyklicznego na polskim rynku kapitałowym w świetle mierników opartych na modelu CAPM
Evaluation of the Effectiveness of Selected Technical Trading Rules on the Polish Stock Market Usign the Measures Created on the Base of Capm
Autorzy:: Salamaga, Marcin
Powiązania:: https://bibliotekanauki.pl/articles/589651.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Efektywność
Inwestycje
Rynek kapitałowy
Capital market
Effectiveness
Investment
Opis:: The aim of the paper is to evaluate the effectiveness of selected investment strategies applied to the Polish stock market. In the research there were taken into consideration strategies formulated in accordance with the technical trading rules, the essence of which is to determine the moments of the generation of buy or sell signals of the financial instruments. In the paper different systems of moving averages were calculated for the selected indexes on the Warsaw Stock Exchange. To evaluate the effectiveness of comparable investment strategies, there are applied common measures of portfolio management quality created on the base of the Capital Asset Pricing Model, as the Sharpe ratio, Treynor ratio, Jensen's index, Sharpe alpha and measures of market timing.
Źródło:: Studia Ekonomiczne; 2013, 163; 113-130
2083-8611
Pojawia się w:: Studia Ekonomiczne
Dostawca treści:: Biblioteka Nauki

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Tytuł:: IMPACT OF INDIVIDUAL CULTURAL DIFFERENCES ON TV COMMERCIALS’ EFFECTIVENESS
Autorzy:: Maral, Begüm
Baybars, Miray
Bayraktaroglu, Gül
Powiązania:: https://bibliotekanauki.pl/articles/450478.pdf
Data publikacji:: 2010
Wydawca:: Uniwersytet Gdański. Wydawnictwo Uniwersytetu Gdańskiego
Tematy:: Effectiveness
TV Advertisements
Individual Cultural Traits
Emerging Market
Turkey
Opis:: Every nation has its own way of living, traditions, values, and norms. The cultural practices vary among the countries all over the world. The advertisement itself, the messages conveyed and the actors performing in it depend on the cultural characteristics of the country. The development level of the countries may have an impact on the cultural values of individuals; hence on the consumption behavior and marketing applications. Individual cultural differences may call for certain adaptations in the messages, content, and style of the advertisements for a certain target group. Depending on this view, this research tries to analyze the effects of individual differences on the advertising effectiveness in an emerging country, Turkey.. The effectiveness of each advertisement was measured in terms of the persuasiveness and liking. Furthermore, individual cultural differences were analyzed on two dimensions of masculinity and power distance, which were introduced by Hofstede (1983). All the masculinity statements were grouped under one factor whereas power distance statements were grouped under two subdimensions namely “trust for subordinates” and “obedience to authority”. The masculinity scale was found to create significant difference in the effectiveness of the advertisements. However, the power distance did not create any difference between the effectiveness levels. Individual cultural traits did not create any difference in the effectiveness of advertisements except in ads which carry masculine cues (called ‘masculine ads’ throughout the text). If the ad carried masculine cues, then, feminine individuals evaluated effectiveness of masculine ads significantly lower than did the masculine individuals.
Źródło:: International Journal of Emerging and Transition Economies (IJETE); 2010, 3, 2; 225-247
1308-2701
Pojawia się w:: International Journal of Emerging and Transition Economies (IJETE)
Dostawca treści:: Biblioteka Nauki

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