- Tytuł:
- European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
- Autorzy:
-
Popovska, Biljana
Darcq, Julie - Powiązania:
- https://bibliotekanauki.pl/articles/1037970.pdf
- Data publikacji:
- 2019
- Wydawca:
- Academicus. International Scientific Journal publishing house
- Tematy:
-
EU
supranational
supra-nation branding
values
initiatives
cultural-humanitarian diplomacy - Opis:
- Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development program named EU Aid Volunteers Initiative, through focusing on how a supranational organization such as the EU would go about a nation branding initiative that promotes its collective values in Humanitarian and Development Aid. In order to explore the concept of supra-nation branding, it firsts gives a brief introduction about the initiative and identifies the key elements of EU nation branding as well as its humanitarian and development initiatives. Then, it analyzes it through Anholt’s lens and a SWOT analysis, followed by critiques and a conclusion. This analysis proved fruitful in terms of enabling a structural understanding behind the processes employed by the E.U Aid Volunteers Initiative and how it shall enable the E.U to advance its image as a supra-national entity both locally, regionally and internationally. In addition, as the European Union is an entity unlike any other it generates comprehension for future organizations motivated by a collectivity in idealisms and cultural identities, enabling the application of their country’s image abroad through a means of which embodies a form of cultural-humanitarian diplomacy.
- Źródło:
-
Academicus International Scientific Journal; 2019, 20; 142-153
2079-3715
2309-1088 - Pojawia się w:
- Academicus International Scientific Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł