- Tytuł:
-
Wybrane ilościowe metody badania zachowania konsumentów na rynku usług zagospodarowujących czas wolny - teoria i zastosowanie
Selected Quantitative Research Methods Consumer Behavior of The Leisure-Time Services Market - Theory and Application - Autorzy:
- Kolny, Beata
- Powiązania:
- https://bibliotekanauki.pl/articles/590497.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Czas wolny
Metody ilościowe
Usługi
Zachowania konsumenta
Consumer behaviour
Leisure time
Quantitative methods
Services - Opis:
- The purpose of this article is to present selected quantitative research methods consumer behavior of the leisure-time services market. The direct interview and self-time registration methods were described in detail. To write the paper both secondary and primary sources of information were used. Among the secondary, literature on the subject and the publication of the CSO "Budget time the population" can be mentioned. The primary were acquired in the course of the field research, conducted using the interview technique, among 600 residents of Poland. The survey was carried out in 6 provinces (dolnośląskie, małopolskie, mazowieckie, śląskie, wielkopolskie, zachodniopomorskie) in 2012. The study was financed by the National Science Centre based on the decision no. N N112 257239 allocating funds for the project "The leisure-time services market in Poland towards 2025".
- Źródło:
-
Studia Ekonomiczne; 2014, 195; 80-89
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł